CRM Manager – Klaviyo & Automation (m/f/d)

BEARS WITH BENEFITS®; München; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

30 vacation days

Deutschlandticket or Wellpass

Laptop provided

Team events & lunches

Free coffee, tea, fruit

Job summary

Bears with Benefits in Munich is seeking a CRM Manager to turn Klaviyo and Charles into growth levers. You will plan and run email and WhatsApp campaigns across six European markets, optimize core flows, and apply a data‑driven, test‑and‑learn approach to every initiative.

You will report to the Team Lead CRM and work with the CRM team, Creative, and external partners. Fluent German and English (C2) are required, with Dutch/ Italian/ French or Spanish a plus.

Qualifications

• 2–4 years in CRM, retention, or lifecycle marketing in a D2C or e-commerce environment.
• Hands-on Klaviyo experience: campaigns, flows, segmentation, A/B testing; Shopify experience is a plus.
• Comfortable with campaign and flow analytics — open rates, click rates, conversion, and revenue contribution.
• Already using AI tools productively in day-to-day work.
• A feel for brand voice, copywriting, and tone in CRM communication.
• Organized, hands-on, and pragmatic — you build clean processes rather than just working around messy ones.

Responsibilities

• Plan, build, and send newsletter and flow campaigns in Klaviyo across our 6 markets — from segmentation to copy to reporting
• Maintain and improve our core flows (welcome, post‑purchase, winback, subscription) based on performance data
• Run A/B tests, document learnings, and roll out what works
• Use AI tools (e.g. Claude, ChatGPT) as part of your daily workflow — for copy, localization, segmentation, and analysis
• Manage WhatsApp/CRM communication via Charles alongside email
• Track campaign and flow KPIs, and share clear, actionable performance insights with the team
• Collaborate with Creative on content and messaging that fits each market and channel

Skills

Klaviyo campaigns

CRM & retention

A/B testing

Data analytics

Copywriting

German & English

Tools

Klaviyo

Charles

Shopify

Job description

Your mission

We're looking for a CRM Manager to help us turn Klaviyo and Charles into one of our strongest growth levers. You'll plan and run email and WhatsApp campaigns across 6 European markets, keep our core flows performing, and bring a data‑driven, test‑and‑learn mindset to everything you touch.

Your mission

We're looking for a CRM Manager to help us turn Klaviyo and Charles into one of our strongest growth levers. You'll plan and run email and WhatsApp campaigns across 6 European markets, keep our core flows performing, and bring a data‑driven, test‑and‑learn mindset to everything you touch.

You'll report to the Team Lead CRM, working closely with the rest of the CRM team, Creative, and our Klaviyo and Charles partners.

What You’ll Do

• Plan, build, and send newsletter and flow campaigns in Klaviyo across our 6 markets — from segmentation to copy to reporting
• Maintain and improve our core flows (welcome, post‑purchase, winback, subscription) based on performance data
• Run A/B tests, document learnings, and roll out what works
• Use AI tools (e.g. Claude, ChatGPT) as part of your daily workflow — for copy, localization, segmentation, and analysis
• Manage WhatsApp/CRM communication via Charles alongside email
• Track campaign and flow KPIs, and share clear, actionable performance insights with the team
• Collaborate with Creative on content and messaging that fits each market and channel

Your profile

• 2-4 years of CRM, retention, or lifecycle marketing experience in a D2C or e‑commerce environment
• Hands‑on Klaviyo expertise: campaigns, flows, segmentation, A/B testing; Shopify experience is a plus
• Comfortable with campaign and flow analytics — open rates, click rates, conversion, and revenue contribution
• Already using AI tools productively in your day‑to‑day work
• A feel for brand voice, copywriting, and tone in CRM communication
• Organized, hands‑on, and pragmatic — you build clean processes rather than just working around messy ones
• Fluent German and English (C2) are required; Dutch, Italian, French, or Spanish a strong plus

Why us?

• A modern office in the heart of Munich, with a fast‑growing, passionate and ambitious team
• Real ownership from day one, a steep learning curve and the chance to actively shape our marketing and communications
• Flat hierarchies and quick decisions, so good ideas get launched fast
• The freedom to help shape a young, successful and fast‑growing company
• 30 vacation days to recharge, as well as December 24th and 31st off
• An extra benefit of your choice, such as the Deutschlandticket or Wellpass
• A laptop with the operating system of your choice
• Regular team events and lunches together
• A great work culture with a friendly team and an open, positive feedback culture.
• Delicious Bears with Benefits products
• Free coffee, tea, fruit and occasional other treats

About Us

Bears with Benefits is a fast‑growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well‑being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long‑term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision‑making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.