CRM & E-mail-marketing manager im Health-Bereich

embelly; Deutschland; Remoto; EUR 42.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meaningful work

Flexible hours & remote option

Dog-friendly office

Descrizione del lavoro

Embelly ищет CRM-менеджера для развития email-маркетинга и клиентскихJourney. Вы будете сочетать технологию, контент и UX, чтобы приносить реальную ценность клиентам с пищеварительными проблемами.

Требуется минимум 2 года опыта в CRM/Email-маркетинге, владение Klaviyo и немецкий язык на уровне C1. Приветствуется опыт с ChatArmin, WhatsApp-маркетинг и копирайтинг.

Competenze

• Минимум 2 года опыта в CRM или email-маркетинге.
• Хорошие знания Klaviyo и цифровых кампаний.
• Умение строить воронки и эксперименты A/B.
• Свободное владение немецким языком (C1) и хорошим английским.

Mansioni

• Планирование, внедрение и оптимизация кампаний и автоматизаций (Klaviyo, ChatArmin).
• Разработка целевых траекторий клиентов и партнеров.
• Сегментация, тестирование и анализ эффективности с фокусом на удержание и реактивацию.

Conoscenze

Klaviyo

A/B тестирование

Сегментация

Аналитика

Гейнер: воронки

Strumenti

HubSpot

Typeform

Gorgias

ChatArmin

Descrizione del lavoro

Описание:

You don't just want to send emails—you want to create real value through well-thought-out, data-driven customer journeys? You love automation, think in funnels, and are passionate about great user experience? At embelly, you develop email and CRM strategies that truly help people with digestive problems. Our products require explanation, our target audiences are diverse—and our standards are high. That's why we're looking for a CRM Manager who intelligently connects technology, content, and customer experience.

Задачи:

Planning, implementing, and optimizing campaigns and automations (Klaviyo, ChatArmin) Developing targeted customer journeys for customers and partners Segmentation, A/B testing, performance analysis, and more, with a focus on retention and reactivation Close coordination with Marketing, Design, Product, and Copywriting Briefings and sparring on content, landing pages, and lead campaigns Managing CRM processes with HubSpot, Typeform, and Gorgias

Требования:

At least 2 years of experience in CRM or email marketing (DTC or the health sector is an advantage) Very good knowledge of Klaviyo You think in funnels, love automation, and find pragmatic solutions A good balance of analytical thinking and creative flair Self-directed, hands-on, and proactive—you don't wait for tasks Fluent German (C1) and good English Будет плюсом: Initial experience with ChatArmin or WhatsApp marketing is desirable; Copywriting skills or an interest in health topics

Условия:

• Meaningful work: We help people with real health problems
• Exciting challenges: technical, strategic, and content-related
• Visibility and responsibility: You really make a difference
• Freedom and creative scope: Your ideas count
• Learning and collaboration: With experts in medicine, marketing, and product
• Flexible working hours, home office, and great team spirit Dog-friendly office