CRM manager in consumer health

Vanatari; Berlin; Hybrid; EUR 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Direct access to leadership

Job summary

Vanatari ищет Senior CRM Manager для построения и владения внутренним retention-двигателем для двух брендов. Основной фокус на Klaviyo: настройка, потоки, кампании и шаблоны для роста повторных покупок и LTV. Требуется 5+ лет в CRM/retention, глубокие знания автоматизации и персонализации, свободное владение английским.

Германия, Берлин, гибридный формат работы. Будет отвечать за создание в команде беззаботной CRM-структуры, сегментацию, тестирование и оптимизацию кампаний, а также за

Qualifications

• 5+ лет в CRM/retention или lifecycle-маркетинге в D2C или e-commerce
• Опыт ведения полного цикла Klaviyo и построения сегментации
• Глубокое понимание автоматизации жизненного цикла, персонализации и доставляемости
• Опыт работы с аналитическими инструментами (Klar или аналог) и обработка данных
• Свободное владение английским языком; знание немецкого и/или итальянского приветствуется

Responsibilities

• Владение Klaviyo end-to-end для двух брендов: настройка аккаунтов, feeds, flows и кампаний
• Разработка и оптимизация основных flows: welcome, post-purchase, replenishment, cross-sell, win-back
• Проектирование lifecycle automation на пути клиента
• Формирование CRM-функции в холдинге с четкими процессами и SOP
• Формирование сегментов по поведению покупок, продукту, активности и цене клиента
• Персонализация контента, предложений и времени отправки по сегментам и брендам
• Защита deliverability и чистоты списков: репутация отправителя, sunset-политики, согласие
• Рост повторных покупок и LTV через lifecycle-comm
• Ведение тестирования (subject lines, офферы, время отправки, частота) и отчетность CRM-дохода
• Синтез cohort/retention данных в конкретные действия по продукту и предложениям
• Сотрудничество с E-commerce Managers по календарю кампаний и запускам брендов
• Создание CRM playbook для быстрого разворачивания на новых рынках и брендах

Skills

CRM experience

Klaviyo

Lifecycle marketing

Email marketing

Analytics

Englіsh fluency

Tools

Klaviyo platform

Klar (analytics)

Shopify

Job description

Описание:

We are looking for a Senior CRM Manager to build and own our in-house retention engine across both brands. Email and CRM are already our most efficient D2C channel, and we are now bringing the function in-house to turn retention into a real growth lever. You own Klaviyo end-to-end and build the lifecycle, segmentation and testing machine that grows repeat rate, LTV and CRM-attributed revenue across our brands.

Задачи:

Own Klaviyo end-to-end for both brands: account setup, data feeds, flows, campaigns, templates Build and continuously optimise the core flows: welcome, post-purchase, replenishment, cross-sell, win-back, educational series Design lifecycle automation across the full customer journey, from first order to long-term retention Build the CRM function in-house with clear processes and SOPs Build segments based on purchase behaviour, product, activity and customer value Personalise content, offers and timing per segment and brand Protect deliverability and list health: sender reputation, sunset policies, consent management Grow repeat rate, LTV and CRM-attributed revenue per brand Drive profitable repeat purchases through lifecycle communication rather than discounts Grow and engage the subscriber base across both brands Run a structured testing programme: subject lines, offers, send times, frequency, journeys Report CRM revenue, repeat rate, LTV, list growth and deliverability clearly to the E-Commerce Managers and the D2C Lead Translate cohort and retention data from Klar into concrete actions on product, content and offers Partner with the E-Commerce Managers on the campaign and promo calendar, product launches and brand plans Build the CRM playbook so new markets and brands can launch without starting from scratch

Требования:

5+ years in CRM, retention or lifecycle marketing in a D2C or e-commerce environment Proven track record of growing repeat rate, LTV and CRM-generated revenue Hands-on Klaviyo expertise is mandatory Deep understanding of lifecycle automation, segmentation, personalisation and deliverability Hands-on experience with AI/agentic automations related to CRM Strong command of CRM metrics: cohorts, repeat rate, LTV, CRM revenue, contribution margin Testing and performance mindset: hypothesis, test, scale Comfortable with analytics tools (Klar or similar) and basic data handling Fluent in English Будет плюсом: Shopify experience is a strong plus; Background in supplements, FMCG, food or a similar consumer category is a plus; fluency in German and or Italian are a strong plus

Условия:

Be part of a fast-growing European consumer health platform Build the retention engine from scratch instead of inheriting legacy process Own CRM for two brands with clearly different growth stories High ownership and impact from day one, direct access to leadership A flat, entrepreneurial environment with a clear path toward leading the CRM function Based in Berlin with a hybrid work model