CRM Automation Specialist (m/f/d)

TRACK GmbH; Frankfurt; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Up to 2 months abroad in EU per year

Overtime policy

Deutschlandticket contribution

Employee discounts

LinkedIn Learning access

On-site massages

Company pension

Central Hamburg office

Job summary

TRACK GmbH, Frankfurt am Main, is seeking a hands-on CRM Automation Specialist to support campaigns across push, email, and in‑app channels. You will build automation workflows, develop responsive HTML/CSS email templates, and ensure QA before launches, working with Braze or Plexure and advanced personalization.

The role requires 3–5 years in CRM operations and marketing automation, strong data segmentation skills, and an analytical approach.

Qualifications

• 3–5 years hands-on experience in CRM operations and marketing automation.
• Experience delivering complex, high-volume campaigns across multiple channels.
• Hands-on experience with HTML/CSS for email templates.
• Knowledge of audience segmentation and customer data structures.
• Familiarity with Liquid templating and testing tools.
• Experience with Braze or Plexure is a plus.

Responsibilities

• Set up and maintain automation workflows across push, email and in-app channels.
• Build and deploy campaigns, including scheduling and live monitoring.
• Apply audience segmentation and work with customer data, offers and loyalty logic, personalisation.
• Develop responsive email and CRM templates using HTML and CSS.
• Prepare, render and manage campaign assets within marketing automation platforms.
• Maintain modular content and create variants for dynamic content optimisation (DCO).
• Carry out pre-launch QA, check functionality and rendering, and resolve issues.

Skills

CRM operations

Marketing automation

HTML/CSS

Audience segmentation

Data structures

Liquid

Testing tools

Dynamic content (DCO)

Braze/Plexure

Analytical thinking

Tools

Braze

Plexure

Litmus

Email on Acid

Job description

Welcome to Omnicom Precision Marketing Germany

Omnicom Precision Marketing Germany unites Omnicom's leading digital and performance brands under one roof. With approximately 700 employees and as one of Germany's largest digital agencies, we deliver integrated solutions for our clients that are simple, efficient, and future-proof.

Alongside TLGG, the agency brands of Omnicom Precision Marketing Germany include Credera, Critical Mass, Interone, MRM, RAPP and TRACK. Together, we combine creative excellence, data-driven experience design, and cutting-edge technology to transform ideas into impactful initiatives with measurable results.

Your role

We’re looking for a hands‑on CRM Automation Specialist to support campaign delivery for an international client. You’ll build and maintain automation workflows, deliver campaigns across push, email and in‑app channels, develop responsive email templates, and ensure everything is tested before launch.

Your responsibilities

• Set up and maintain automation workflows across push, email and in‑app channels.
• Build and deploy campaigns, including scheduling and live monitoring.
• Apply audience segmentation and work with customer data, offer and loyalty logic, and personalisation.
• Develop responsive email and CRM campaign templates using HTML and CSS.
• Prepare, render and manage campaign assets within marketing automation platforms.
• Maintain modular content and create variants for dynamic content optimisation (DCO).
• Carry out pre-launch quality assurance (QA), check functionality and rendering, and resolve any issues.

Your profile

• 3–5 years of hands‑on experience in CRM operations and marketing automation, particularly in email and CRM template development.
• Experience delivering complex, high‑volume campaigns across multiple channels.
• Hands‑on experience with a marketing automation or customer engagement platform; experience with Braze or Plexure is a strong advantage.
• A good understanding of audience segmentation, customer data structures, offers, loyalty programmes and personalisation.
• Good HTML and CSS skills, including responsive email development.
• Familiarity with Liquid and email testing tools such as Litmus or Email on Acid.
• Experience with creative automation tools and integrating dynamic data into creative assets is an advantage.
• An analytical, structured and detail‑oriented approach, with the ability to work efficiently under pressure and meet campaign deadlines.

What we offer

• Hybrid working and flexible working hours, agreed with the team
• Working from abroad for up to two months a year in another EU country
• An established overtime policy
• A contribution towards the Deutschlandticket
• Attractive employee discounts on over 1,500 brands
• Opportunities for further education and professional development, with full access to LinkedIn Learning
• On‑site massages, provided by qualified therapists
• A company pension scheme
• A central office in the heart of Hamburg