CRM Manager (all genders)

BESTSECRET Group; München; Vor Ort; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

BESTSECRET Group is seeking a Junior CRM Manager to support planning, setup, and optimization of multi‑channel campaigns across our core lifecycle stages. You will work hands‑on in Salesforce Marketing Cloud, with SQL/HTML basics and data‑driven personalization.

Ideal candidates have 1–2 years in CRM or digital marketing, familiarity with email marketing, and a proactive mindset to grow technical CRM skills within a vibrant fashion e‑commerce environment.

Qualifikationen

• 1–2 years of experience in CRM, digital marketing, or marketing automation (internships, working student roles, or entry‑level positions welcomed).
• Basic understanding of email marketing or push/in‑app communication.
• Familiarity with CRM tools; Salesforce Marketing Cloud is a strong plus.
• Analytical mindset with willingness to learn SQL, HTML, and personalization logic.

Aufgaben

• Plan, set up, and optimize multi‑channel CRM campaigns across lifecycle stages.
• Build, execute, QA campaigns across email, mobile push, in‑app messaging, and WhatsApp in SFMC.
• Prepare audience segments and improve content personalization using data extensions and templates.
• Monitor campaign performance and deliver regular reports (opens, clicks, conversions, revenue KPIs).
• Collaborate with Senior CRM Managers, Content, Design, and Local Country Teams to ensure on‑brand messaging.

Kenntnisse

CRM experience

Salesforce Marketing Cloud

SQL

HTML basics

Email marketing

English communication

German language

Ausbildung

Bachelor’s degree or comparable qualification

Tools

Salesforce Marketing Cloud

HTML snippets

Excel

Jobbeschreibung

BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high‑end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation‑only customer membership, longstanding brand partner and customer relationships, combined with a tech‑focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated revenues of EUR 1,533.7 million in 2025 and employs around 2,200 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.

Our Responsibilities

As a Junior CRM Manager, you will support the planning, setup, and optimization of multi-channel CRM campaigns across our core lifecycle stages.

Campaign & Journey Execution

• Build, execute, and QA targeted CRM campaigns across email, mobile push, in‑app messaging, and WhatsApp within Salesforce Marketing Cloud.
• Support the setup of automated customer journeys (activation, reactivation, post‑purchase, win‑back, loyalty engagement).

Personalization & Audience Management

• Prepare audience segments using provided data, filters, and reusable segment logic.
• Maintain and improve campaign content personalization using templates, data extensions, and dynamic content blocks.
• Contribute ideas on how to make experiences more relevant and seamless for our members.

Analytics & Reporting

• Monitor campaign performance and deliver regular reports (e.g., opens, clicks, conversions, revenue KPIs).
• Support A/B testing and contribute to interpreting results.
• Identify quick wins and optimization opportunities.

Collaboration

• Work closely with Senior CRM Managers, Content, Design, and Local Country Teams to deliver high‑quality, on‑brand messages.
• Coordinate assets, translations, and timings with internal stakeholders.
• Align on business priorities and support execution for key promotional periods.

Tools & Technology

• Work hands‑on in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, WhatsApp | SFMC).
• Use basic SQL queries, templates, HTML snippets, and Excel for day‑to‑day tasks (with training provided).
• Support documentation and continuous improvement of CRM processes.

Your Profile

This is an ideal role for someone early in their CRM career who wants to develop toward a CRM Manager role in a state‑of‑the‑art CRM environment.

Must‑Haves

• Bachelor’s degree or comparable qualification
• 1–2 years of experience in CRM, digital marketing, or marketing automation (internships, working student roles, or entry‑level positions welcomed)
• Basic understanding of email marketing or push/in-app communication
• Familiarity with CRM tools; experience with Salesforce Marketing Cloud is a strong plus
• Analytical mindset with willingness to learn SQL, HTML, and personalization logic
• Structured way of working, attention to detail, and eagerness to grow technical CRM skills
• Excellent communication skills in English; German is a plus

Nice‑to‑Haves

• First experience with multi‑channel marketing campaigns
• Understanding of customer lifecycle concepts
• Interest in AI‑driven optimization (content generation, send‑time optimization, predictive audiences)
• Experience in fashion, retail, or e-commerce is beneficial

At BESTSECRET, diversity isn't just a trend – it's our professional philosophy. We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated. Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.