Content Marketing Manager DACH

Dyflexis; Köln; Hybrid; EUR 66,000 - 79,000; Full time

Benefits offered by this job

Fixed salary up to €6,500 gross per月

Pension plan via Allianz

Development budget

28 vacation days

Company lunches and chair massages

Team events and trips

Job summary

Dyflexis in Cologne, Germany, is seeking a German-speaking Content Marketing Manager to own our DACH content from idea to publication.

You’ll write blogs, e-books, white papers, website copy and social posts, plan the German content calendar with the team in The Hague, and optimize for SEO. You’ll also equip the German sales team with campaign assets and manage the CMS, working with designers to keep visuals aligned.

Qualifications

• Fluent in German and English (C1 level).
• 5-7 years of experience in content marketing, ideally B2B SaaS/HR tech.
• Strong writing and editing skills.
• Ability to translate complex topics into engaging content that converts.
• Experience owning a content calendar or production pipeline.
• Familiarity with HubSpot, Framer, SEMrush, Monday and Salesforce.
• Experience with website migrations or information architecture is a plus.
• Bonus points for event-related experience.

Responsibilities

• Own the German content strategy from idea to publication.
• Write blogs, e-books, white papers, website copy, and social posts to generate leads.
• Plan the German content calendar with the team in The Hague.
• Improve SEO through traffic and ranking insights and approve GEO fixes.
• Provide the German sales team with campaign copy, landing pages, emails, decks, and one-pagers.
• Manage the CMS on the German side from structure to publishing.
• Collaborate with designers to pair copy with visuals and monitor competitive activity.
• Ensure events and exhibitions are well positioned and branded.

Skills

Fluent German

Fluent English

Strong writing & editing

Content calendar ownership

CMS management

SEO optimization

Tools

HubSpot

Framer

SEMrush

Monday

Salesforce

Job description

At Dyflexis, we help millions of employees worldwide with our workforce management software. From the bakery around the corner to international hotel and retail chains. The software is powerful, customer questions are diverse, and no two days are the same. You’ll get to know the product inside out and contribute to something that’s growing rapidly in more than 20 countries.

How do we do it? We work in a fast-paced environment with short communication lines. There are no unnecessary meetings and no politics. Our Focus? Ownership, clear communication, and getting things done together. We move quickly, learn by doing, and continuously improve how we support our customers. Right now, we’re looking for a German-speaking Content Marketing Manager in Cologne to own our DACH content.

This is what you’ll do

You own German content marketing at Dyflexis, from idea to published piece. Everything we publish for the DACH market goes through you before our Head of Marketing gives final sign-off.

• Own the German content strategy and write the blogs, e-books, white papers, website copy and social posts that bring new leads in.

• Plan the German content calendar together with our content team in The Hague, so all markets move in the same direction.

• Check what’s working with SEO traffic and ranking reports and approve GEO fixes, so Dyflexis shows up in AI search too.

• Give our German sales team what they need to close deals: campaign copy, landing pages, emails, decks and one-pagers.

• Run the German side of the CMS, from structure to publishing.

• Work with our designers to pair your words with strong visuals and keep an eye on what German competitors are doing.

• Ensure that our events and exhibitions are well positioned and branded with relevant copy.

This is what you’ll need

• Fluent in German and English (C1 level).

• 5-7 years of experience in content marketing, ideally in B2B SaaS, HR tech, or another complex, operational industry.

• Strong writing and editing skills. You write without AI doing the work for you.

• You can turn complex, technical topics into content that’s engaging, brand, and converts.

• Experience owning a content calendar or production pipeline.

• Comfortable in HubSpot, Framer, SEMrush, Monday and Salesforce, or confident you’ll pick them up fast.

• Experience with website migrations and information architecture is a plus.

• Bonus points for event-related experience.

What you’ll get

At Dyflexis, you’ll be part of an ambitious, energetic, and customer-focused team. We offer:

• Fixed salary up to €6,500 gross per month, based on a 40-hour week (experience based).

• Solid pension plan via Allianz.

• Personal development budget to level up your skills.

• 28 vacation days.

• When you visit our The Hague-HQ: chef-cooked lunches and Friday chair massages.

• The best parties, drinks & trips (Winter Sports, Ibiza & more).