Customer Marketing Manager DACH (d/f/m) | Berlin & Munich

Personio; München; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

28 days vacation

Impact Day

Family & mental health support

Sabbatical opportunities

Job summary

Personio is seeking a Customer Marketing Manager to craft, execute and optimise our marketing to existing customers in DACH. You will bring customers together in person, create live and automated content formats with our Content Marketing team, and plan standalone campaigns that matter to people already using Personio.

You will own the budget, the targets and the reporting, so you'll always know what your work delivers.

Qualifications

• Fluent in German and English.
• 3+ years of B2B marketing experience in SaaS or tech.
• Hands-on experience with marketing automation and email marketing.
• Experience planning and running events or in-person formats.
• Managed budgets and been measured on targets (pipeline/retention).
• Entrepreneurial mindset and impact-driven, results-focused.
• Comfort working with senior stakeholders and cross-functional teams.
• Tech-savvy, leveraging AI to scale work.

Responsibilities

• Own the DACH customer marketing plan with quarterly events, campaigns, and content.
• Plan and run in-person activations (events, roundtables, meet-ups).
• Create live and automated content formats with Content Marketing.
• Plan standalone campaigns with upsell, cross-sell, or product launches.
• Build and run email programmes and automation with Marketing Operations.
• Take ownership of budget, targets, and reporting for customer marketing.
• Align with internal stakeholders to integrate customer marketing into broader strategy.

Skills

German (fluent)

English (fluent)

B2B marketing

SaaS/tech industry experience

Marketing automation

Email marketing

Event planning

Budget ownership

Stakeholder management

Entrepreneurial mindset

AI & automation usage

Job description

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

The role:

Bring your strategy. Create our story. Join Marketing at Personio to turn customers into fans and fans into growth at one of the most valuable tech companies in Europe

We're looking for a Customer Marketing Manager to craft, execute and optimise our marketing to our existing customers in DACH. You will bring customers together in person, create live and automated content formats with our Content Marketing team, and plan standalone campaigns that matter to the people already using Personio. You will own the budget, the targets and the reporting, so you'll always know what your work delivers.

Ok, but what's in it for you? You will join a team of highly motivated and unnaturally friendly marketers in our "Regional Marketing & Campaigns" team, work for one of Europe's fastest growing B2B companies and have a high degree of ownership in everything you do. Steep learning curve guaranteed. You will also benefit from close cooperation with our Regional Marketing, Content Marketing, Marketing Operations and Sales and Customer teams.

Are you up for it?

Your tasks and responsibilities will include:

• Own the DACH customer marketing plan by translating business priorities into a quarterly roadmap of events, campaigns and content, aligned to expansion and retention targets

• Plan and run in-person activations for our customer base, e.g. customer events, roundtables and regional meet-ups, from concept to follow-up

• Create live and automated content formats, e.g. webinars and nurture streams, together with our Content Marketing team

• Plan standalone campaigns with very high relevance for our customers, e.g. upsell, cross-sell and product launch campaigns

• Build and run email programmes and automation for customers, working with Marketing Operations on templates, QA and tooling

• Take complete ownership of budget, targets and reporting for all customer marketing activities

• Regular alignment with internal stakeholders to make customer marketing a vital element of our overall marketing strategy, e.g. with Content Marketing, Marketing Operations, Product Marketing, Sales and Customer teams

What you need to succeed:

• You are fluent in German and English

• You have 3+ years of experience in B2B marketing with a background in SaaS or at a forward-thinking technology firm

• You have hands-on experience in marketing automation and email marketing

• You have planned and run events or other in-person formats and can show their results

• You have managed a budget and been measured on targets, ideally pipeline, expansion or retention

• You have an entrepreneurial mindset and want to get things done. You are driven by impact and want to be measured by results

• You feel comfortable working with senior stakeholders and with teams you don't manage

• You are tech savvy and use AI and automation to scale your work

Why Personio:

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remote from other locations.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years

• Make an impact on the environment and society with 1 (fully paid) Impact Day

• Receive generous family leave, child support, mental health support, and sabbatical opportunities

• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.