Business Development Manager EU (Based Remotely in North West Europe)

ADVATEK; Deutschland; On-site; EUR 70,000 - 110,000; Full time

Job summary

Advatek Lighting seeks a Business Development Manager to identify, engage, and convert new business opportunities globally. You will work autonomously within your territory, driving revenue growth through proactive prospecting, relationship-building, and closing deals while collaborating with marketing and product teams for maximum impact.

You will manage accounts, expand dealer and partner networks, and maintain HubSpot CRM data to ensure accurate reporting and sales visibility across regions.

Qualifications

• Bachelor's degree recommended but not required.
• Technical expertise in lighting, lighting controls or AVL.
• 6–8 years of commercial sales in entertainment or architectural lighting.
• Experience selling technical products in a B2B environment.
• Experience with CRM systems such as HubSpot.

Responsibilities

• Generate and qualify new business opportunities through outbound prospecting and networking.
• Engage prospects, conduct sales conversations, and close deals.
• Develop and execute territory plans to meet lead and revenue goals.
• Provide account management and build relationships with dealers, partners and customers.
• Maintain CRM data and reporting accuracy using HubSpot.
• Collaborate with Marketing and Product Management to relay customer insights.
• Represent Advatek at industry events and client meetings to generate leads.
• Identify improvements to outbound strategy and CRM workflows.
• Track and achieve sales performance goals with KPI monitoring.

Skills

Lighting

Lighting controls

AVL

Dynamic lighting

Addressable LED

CRM experience

Education

Bachelor's degree

Tools

HubSpot

Job description

Reporting to the Director of Sales EME, the Business Development Manager (BDM) is an individual contributor responsible for identifying, engaging, and converting new business opportunities to support Advatek's revenue and customer acquisition goals.

This role plays a critical part in expanding Advatek's market presence by proactively prospecting leads, nurturing relationships, and closing deals across global markets. The BDM works autonomously within their territory within sales processes to drive results, while also contributing strategic insights into market trends, customer needs, and sales tactics. By collaborating with internal teams and providing high-quality sales execution, this role strengthens Advatek's reputation and supports scalable, sustainable growth.

In this role you will:

• generate and qualify new business opportunities: Proactively source leads through outbound prospecting, networking, events, referrals, sales and marketing qualified leads. Qualify prospects based on customer fit, readiness, and opportunity size.
• engage prospects and close sales: Conduct sales conversations, identify customer needs, align product benefits, manage objections, and guide buyers through the decision-making process. Demonstrate technical knowledge and solution value to secure long-term business.
• in partnership with sales management, develop and execute territory plans: Contribute to the development of regional or vertical market plans in alignment with company wide sales goals to meet objectives for lead generation, account penetration, and revenue growth.
• provide account management to existing customers through good relationship building, communication and engagement. This includes dealers, partners, specifiers, and other existing customers.
• maintain CRM data and reporting accuracy: Use HubSpot and other business systems to record all prospect and customer interactions, sales activities, opportunities, and conversion outcomes. Ensure data integrity to support team reporting and sales visibility.
• collaborate with internal teams: Collaborate with Marketing to align messaging and support campaigns, and with Product Management to relay customer insights and market feedback. Participate in strategic initiatives and provide input on customer engagement tactics.
• represent Advatek at industry events and client meetings: Attend local and international trade shows, exhibitions, and customer visits to generate leads, support brand visibility, and build new relationships in key regions.
• contribute to sales process improvement: Identify and share improvements to outbound strategy, CRM workflows, lead qualification criteria, and handover to Customer Service and Operations teams post-sale.
• track and achieve sales performance goals: Deliver on budgets and adhere to KPIs such as pipeline conversion rate, velocity and value. Actively manage your own sales performance with support from sales management.

You have:

• First-Cycle (Bachelor's) degree recommended but not required.
• technical expertise and past work history in lighting, lighting controls, AVL, dynamic lighting and/or addressable LED lighting
• 6 - 8 years commercial experience (sales) in entertainment and/or architectural lighting
• professional experience working with technical products.
• experience in customer facing sales functions.
• experience with CRM and other business systems such as HubSpot.

We are looking for someone who is:

• ambitious with a strong passion for driving new business growth in the lighting control space, leading the charge as champion for generating new opportunities across the region for this international business.
• experienced working across a range of lighting and/or audio-visual control products, complimented by extensive industry networks that will assist you to reach new levels in your sales career.
• a reputable and considerate professional, cold-calling comes as second nature. You are comfortable solving technical problems and providing advice in a B2B environment, building relationships based on trust while executing successful sales strategies for the business.
• across market trends and have proven capability working within technical industries, building strong relationships, leveraging exceptional networks, and converting sales pipelines to close deals to achieve revenue targets.
• aligned with our team values and be able to work autonomously. You have proven yourself across multi-dimensional businesses and can manage a range of stakeholders and enjoy the thoroughness of reporting your wins and persisting through challenges.
• flexible and can travel locally and internationally.

You can see Advatek Lighting products in use:

Hard Rock, Atlantic City https://www.youtube.com/watch?v=YpsdCIucD9U

Eness Light emitting wood panels https://www.youtube.com/watch?v=o0HiACgiWXo

Visit us on the web: www.advateklighting.com