Sales Manager New Business (m/f/d) – Retail Lighting DACH

Ava Tech; Frankfurt, Mainz; On-site; USD 52,005 - 63,561; Full time

Benefits offered by this job

Uncapped commission

Flexible working options

Marketing support

Job summary

Ava Tech is seeking a Sales Manager New Business for our retail lighting segment, focusing on the DACH market. This role involves building a sales pipeline and acquiring new customers amongst retail chains and shopfitters. The ideal candidate will have at least 3 years of B2B sales experience and fluency in German and English.

We offer a permanent full-time position with a base salary of €45,000–55,000, uncapped commissions, and an OTE of around €80,000 in the first year. Flexible working options are available within Germany.

Qualifications

• At least 3 years of experience in B2B new business sales.
• Proven sales success with target achievement.
• Experience in lighting or retail projects is a plus.

Responsibilities

• Build a qualified sales pipeline in the DACH market.
• Acquire new customers among retail chains and shopfitters.
• Maintain the CRM system and document activities.

Skills

B2B new business sales

Technical B2B sales

Active customer acquisition

CRM discipline

German (C2)

English (B2)

Job description

Sales Manager New Business (m/f/d) – Retail Lighting DACH

Germany / Frankfurt, Mainz

26.05.2026

AVA TECH GmbH develops and delivers professional LED lighting solutions for retail. Our luminaires are used in more than 7,000 stores across the DACH region and CEE. Our customers include retail chains, shopfitters and retail architects.

To support the growth of our DACH market, we are looking for a Sales Manager New Business who can systematically win new customers, build a strong pipeline and deliver measurable results.

We offer

• Permanent full‑time employment
• Base salary of €45,000–55,000 gross per year, depending on experience
• Uncapped commission with an accelerator for overachievement
• OTE in the first year from approx. €80,000 upon target achievement
• A technically strong product for the professional retail sector
• Reference projects and customers that can be actively used in sales
• Marketing support through LinkedIn content, trade fairs and lead lists
• Direct access to the management team and fast decisions
• Flexible working with remote work options within Germany

Responsibilities

• Independently building a qualified sales pipeline in the DACH market
• Active new customer acquisition among retail chains, shopfitters and retail architects
• Conducting discovery calls with decision‑makers in expansion, construction, purchasing and senior management
• Researching, qualifying and approaching new opportunities in a structured way
• Maintaining the CRM system daily and transparently documenting all activities
• Participating in trade fairs, customer meetings and face‑to‑face appointments
• Working closely with management, marketing and the project team

Qualifications

• At least 3 years of experience in B2B new business sales
• Proven sales success, e.g. target achievement, quotas or revenue growth
• Experience in technical B2B sales, ideally in lighting, shopfitting or retail projects
• Confidence in active acquisition and communication with decision‑makers
• Strong CRM discipline and a structured way of working
• German at C2 level, English at least B2
• Self‑motivation, goal orientation and enjoyment of measurable sales results
• Willingness to travel approx. 30–40%