Brand marketing manager

AUTO1 Group; Berlin; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Education budget

Flexible working hours

30 days vacation

Office in Berlin-Kreuzberg

Employee discounts on brands

Job summary

AUTO1 Group is Europe’s leading digital automotive platform with brands wirkaufendeinauto.de, AUTO1.com and Autohero. We’re building a consistent customer experience across European markets and seeking a Brand Marketing lead to own end-to-end activations and localization across partnerships, stores, signage and digital touchpoints.

You will manage multi-market campaigns, budgets and external partners, while ensuring high standards and fast execution in a dynamic international environment.

Qualifications

• 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement.
• You are an operator who moves projects from idea to customer experience.
• You have owned meaningful budgets, can allocate spend and negotiate with partners.
• You can manage multiple markets, projects, agencies and stakeholders without being overwhelmed.
• You take ownership, move fast and focus on outcomes over ideas.

Responsibilities

• Make the brand real across partnerships, stores, signage, digital platforms and other touchpoints, from brief to final execution.
• Own activations end to end: plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across European markets.
• Manage activation budgets, agencies, ambassadors and external partners; negotiate costs and measure business impact.
• Work with markets to understand local differences and ensure campaigns land without losing global brand strength.
• Protect brand consistency, challenge weak execution and improve playbooks, processes and standards across markets.

Skills

Brand marketing

Activation execution

Localization

Budget management

Stakeholder management

Project coordination

German language (C1)

Job description

Описание

AUTO1 Group is Europe's leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars. Our Brand Marketing team has one job: turn our brands into a consistent, relevant and tangible customer experience across European markets. Strategy matters - but execution is where customers actually experience the brand. Join us, in building the best way to buy and sell cars!

Задачи

Make the brand real everywhere - own implementation across partnerships, stores, signage, digital platforms and other customer touchpoints, from initial brief to final execution Own activations end to end - plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across our European markets Own the money behind the work - manage activation budgets, agencies, ambassadors and external partners; negotiate costs, challenge spend and know what business impact we get in return Turn global into locally relevant - work closely with our markets, understand local customer and cultural differences and make sure campaigns land without losing the strength of the global brand Keep the machine running - manage multiple projects, stakeholders, deadlines and risks at the same time, spot problems early and solve them before they slow execution down Raise the standard - protect brand consistency, challenge weak execution and turn learnings into better playbooks, processes and standards that scale across markets

Требования

You understand brand marketing end to end - 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement You are an operator, not just a strategist - you enjoy getting into the details, solving problems yourself and taking projects from an idea on a slide to something customers actually experience You have owned meaningful budgets yourself - you can allocate spend, negotiate with partners, challenge costs and connect investment decisions to measurable impact You can run a lot at once - multiple markets, projects, agencies and stakeholders don't overwhelm you; you prioritize hard and keep execution moving You take ownership and move fast - you don't wait for perfect information or for someone else to take the lead; you identify what needs to happen and make it happen High standards, low ego - you challenge agencies, markets and senior stakeholders when needed, take feedback yourself and care more about the outcome than who had the idea Good or High German level: C1

Условия

Real ownership from day one - activations, budgets, partners and implementation sit directly in your hands European scope - shape how our brands show up across markets, channels and customer touchpoints Work in a fast-moving, international environment with colleagues from 90+ nationalities Dedicated education budget for courses, conferences and professional development Flexible working hours, 30 days of vacation and a modern office in the heart of Berlin-Kreuzberg - surrounded by some of the city’s best cafés, restaurants and creative energy Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars 2 year dixed term contract.