Senior Brand Marketing Manager (f/m/x)

Compramososeucarro; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Dedicated education budget

Flexible working hours & 30 days off

Modern office in Berlin-Kreuzberg

Employee discounts across brands

Job summary

AUTO1 Group is Europe’s leading digital automotive platform, uniting wirkaufendeinauto.de, AUTO1.com and Autohero. We are building a consistent, relevant brand experience across European markets and channels. This role blends hands-on brand activation with strategic oversight.

Join a fast-moving, international team in Berlin, with an education budget and employee discounts. You’ll own how the brand shows up at every customer touchpoint and report to the Brand Marketing lead.

Qualifications

• You understand brand marketing end to end — 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement
• You are an operator — enjoy getting into the details and taking projects from idea to customer experience
• You have owned meaningful budgets yourself — allocate spend, negotiate with partners, link investments to impact
• You can run many projects across markets and stakeholders without losing momentum
• You take ownership and move fast — identify what needs to happen and make it happen

Responsibilities

• Make the brand real everywhere — ownership of implementation across partnerships, stores, signage, digital platforms; from brief to execution
• Own activations end to end — plan, localize, execute and evaluate partnerships, events and brand activations across European markets
• Manage budgets, agencies, ambassadors and partners; negotiate costs and measure business impact
• Turn global into locally relevant — adapt campaigns to local markets while preserving brand strength
• Keep the machine running — manage multiple projects, deadlines and risks across stakeholders
• Raise the standard — improve playbooks, processes and standards that scale across markets

Skills

Brand marketing end-to-end

Activation management

Localization

Partnerships & sponsorships

Budget management

Cross-market execution

German language proficiency

Job description

Company Description

We are looking for a Senior Brand Marketing Manager (f/m/x) who knows how to turn brand strategy into reality — across markets, channels and every customer touchpoint.

This is not a role for someone who develops concepts and hands them over. We need a hands-on brand operator who works in the engine room: running activations, owning budgets and partners, solving implementation problems and making sure our brands show up consistently wherever customers meet them.

You will report directly to our Team Lead Brand Marketing. We give you ownership; we expect you to move fast, manage complexity and drive things across the finish line.

Your new Role

• Make the brand real everywhere — own implementation across partnerships, stores, signage, digital platforms and other customer touchpoints, from initial brief to final execution
• Own activations end to end — plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across our European markets
• Own the money behind the work — manage activation budgets, agencies, ambassadors and external partners; negotiate costs, challenge spend and know what business impact we get in return
• Turn global into locally relevant — work closely with our markets, understand local customer and cultural differences and make sure campaigns land without losing the strength of the global brand
• Keep the machine running — manage multiple projects, stakeholders, deadlines and risks at the same time, spot problems early and solve them before they slow execution down
• Raise the standard — protect brand consistency, challenge weak execution and turn learnings into better playbooks, processes and standards that scale across markets

Your Skills

• You understand brand marketing end to end — 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement
• You are an operator, not just a strategist — you enjoy getting into the details, solving problems yourself and taking projects from an idea on a slide to something customers actually experience
• You have owned meaningful budgets yourself — you can allocate spend, negotiate with partners, challenge costs and connect investment decisions to measurable impact
• You can run a lot at once — multiple markets, projects, agencies and stakeholders don't overwhelm you; you prioritize hard and keep execution moving
• You take ownership and move fast — you don't wait for perfect information or for someone else to take the lead; you identify what needs to happen and make it happen
• High standards, low ego — you challenge agencies, markets and senior stakeholders when needed, take feedback yourself and care more about the outcome than who had the idea
• Good or High German level: C1
• Real ownership from day one — activations, budgets, partners and implementation sit directly in your hands
• European scope — shape how our brands show up across markets, channels and customer touchpoints
• Work in a fast-moving, international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences and professional development
• Flexible working hours, 30 days of vacation and a modern office in the heart of Berlin-Kreuzberg — surrounded by some of the city’s best cafés, restaurants and creative energy
• Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars
• 2 year dixed term contract.

Company Description

AUTO1 Group is Europe’s leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars.

Our Brand Marketing team has one job: turn our brands into a consistent, relevant and tangible customer experience across European markets. Strategy matters — but execution is where customers actually experience the brand.

Join us, in building the best way to buy and sell cars!

Contact

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.