Brand & marketing manager

Tzampas; Berlin; Remote; EUR 20,000 - 31,000; Part time

Benefits offered by this job

Flexible hours

Remote work by arrangement

Meaningful product

Job summary

TZAMPAS is seeking a Brand & Marketing Manager to sharpen brand messaging and increase awareness. You will define our identity, create a playbook, and ensure consistent voice from packaging to social media.

You will plan and manage campaigns, including influencer collaborations, events, PR, and online activities, to drive reach while aligning D2C and B2B messaging.

Qualifications

• 3–5 years of brand management or marketing experience.
• Ability to translate complex topics into clear messages.
• Native-level German, spoken and written.

Responsibilities

• Define brand identity, tone of voice, and playbook for all channels.
• Devise and manage campaigns (influencers, events, PR, social) to boost reach.

Skills

Brand management

Marketing strategy

Campaign management

Content creation

Job description

Описание:

Do you love sports, healthy eating, and sustainable snacks? Do you know how to turn a good business idea into a brand that stays in people’s minds and stands out on the shelf? At TZAMPAS, we are facing our next big step: We have a strong product, but our brand message still needs to be sharper, more consistent, and better known. If you are keen to define our brand profile and create creative campaigns that generate real reach, you’ve come to the right place.

Задачи:

As Brand & Marketing Manager, you are the voice and strategic conscience of our brand. Your main task is to give TZAMPAS a crystal-clear identity and noticeably increase brand awareness. You develop our core message and a clear brand playbook (tone of voice, wording, design guidelines), so that TZAMPAS communicates consistently across all channels—from packaging and social media to the POS. You devise and manage creative campaigns (e.g., influencer collaborations, event sponsorships in the outdoor/sports sector, PR, and social media activities), focusing on reach and brand building. You make sure that both D2C (online shop) and the B2B presence (supermarkets/retail) communicate with the same strong brand voice.

Требования:

At least 3–5 years of experience in brand management, marketing, or at an agency (preferably FMCG, food, or lifestyle). You can break down complex or multifaceted topics (e.g., sustainability, plant-based nutrition) into simple, concise, and compelling messages. You think strategically, but also enjoy implementing ideas independently and pragmatically (hands-on mentality). You live and breathe healthy eating, sustainability, or sports and intuitively understand the language of our target audience. You stay on top of things even when handling a wide variety of tasks. Native-level German skills, spoken and written, are essential for your role. Будет плюсом: Experience building communities or collaborating with influencers in the outdoor/fitness sector, as well as graphic design skills

Условия:

We are looking for a part-time employee for 20–25 hours per week, with the option to move to full-time in the future. You take on direct responsibility for the face and voice of an emerging food brand. Flexible working hours and working from home by arrangement. A meaningful product you can stand behind 100%, fair working conditions, and a motivated, easygoing team.