Brand marketing manager in elderly care

MARTA; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

VSOP акции после года

Бонус за результативность

27 дней отпуска

2 дня удалённой работы в неделю

Гибкий график

Wellhub (Gympass)

Международная команда

Job summary

Компания Marta ищет специалиста по бренду и контенту в Берлин. Вы будете планировать, координировать и писать материалы: кампании, лендинги, SEO, email, видеоролики и соцсети.

Наша цель — крупнейший в Германии канал по заботе; вы будете работать с командой основателей и агентствами, сотрудничать с фрилансерами и дизайнерами, развивая единый голос бренда. Требуется 3+ года опыта в бренд-работе и отличный немецкий (C2).

Qualifications

• Опыт 3+ лет в брендинге, кампаниях или контенте.
• Грамотное владение немецким языком на уровне C2.
• Опыт вывода канала вне paid search: рассылки, печатные издания, партнёрство, мероприятия, подкасты или ТВ.
• Умение работать с внешними подрядчиками: подбор, брифинг, бюджет и контроль качества.
• Наличие примеров работ (2–3 примера).

Responsibilities

• Разрабатывать кампании для семей, помогать им переходить к готовым материалам.
• Определять тесты, каналы и последовательность, устанавливать критерии успеха.
• Создавать лендинги, SEO и контент-советы, копирайт, email, видео-скрипты и соцсетти.
• Работать с фрилансерами и подрядчиками, контролировать стиль бренда.
• Работать с PR-агентством и региональными СМИ, управлять контентом и обзорами.

Skills

Brand campaigns

Copywriting

Video & social content

Landing pages & SEO

CRM & lifecycle

Tools

HubSpot

Klaviyo

Superchat

AI content tools

Job description

Описание:

Care is one of the biggest societal challenges of our time. marta is the leading platform radically changing the opaque 24-hour care market. We make care more accessible, transparent and affordable. We are looking for the person who plans, coordinates and writes: you come up with campaigns and take them through to finished materials. You help decide which channel to launch next and in what order, and speak with the broadcasters, event organizers, partners and production teams who make it possible.

Задачи:

You develop campaigns for families facing one of the most difficult decisions of their lives. Not ads, but something people remember. And you take them through to finished materials. You help decide what we test next, in what order and against which success criteria. You are just as clear about what we should save our resources on, drawing on your experience with different channels. Landing pages, SEO and advice content, ad copy, emails, video scripts, social, print. At first, you create these yourself, increasingly with AI support. When a channel scales and we need real volume, we bring in support. For film, design and larger productions, you work with freelancers and specialists. You brief them, assess what they deliver and keep the brand consistent across all channels. Behind marta is a large community of caregivers. You turn it into formats, stories and user-generated content. Our goal: Germany's largest care channel. You work with a PR agency, write press releases and build regional press as a channel. The decision to use 24-hour care takes weeks. Welcome journeys, reactivation, WhatsApp: the right message at the right time instead of just bottom of funnel. You fill these journeys with the right content and keep an eye on what works and what does not. You translate our five personas into concrete messages and touchpoints. Families make decisions emotionally and based on quality, not price. Your copy needs to resonate with that. You take charge of reviews and Google Business Profile, a referral mechanism, regional press and marta's visibility in AI search. You work closely and directly with the founders on the brand, messaging and ideas. You plan and coordinate channels, budget, timing and briefs. You write the copy yourself.

Требования:

At least 3 years in brand, campaigns or content. Agency or in-house, both are fine. The years are not the criterion; the work is. Work you have done yourself, not just been responsible for: copy, campaigns, videos, pages. We would like to see two or three examples. You write very well in German (native-level, C2) and can write down an idea so others can execute it. You have built or tested at least one channel outside paid search: mailing, print, partnerships, events, podcast or TV. You set success criteria in advance and sometimes stop, too. You have worked with external service providers: selecting them, briefing them, managing the budget and assessing quality. Будет плюсом: You have built and run a social media account yourself, professionally or privately; You have helped shape a brand and know how colors, design elements and language come together to create a cohesive image; Experience in CRM and lifecycle (HubSpot, Klaviyo, Superchat or comparable tools); Video and social are familiar to you. You recognize a format with potential and can make it happen with limited resources; Experience with AI-supported content production and a clear view of where it works and where it does not; Experience with complex, emotionally charged decisions. Lead generation rather than pure e-commerce; Experience negotiating media, sponsorship or production budgets; English C1 for working with the team

Условия:

Virtual company shares (VSOP after year 1) and a performance bonus 27 vacation days 2 days of working from home per week and flexible working hours based on trust Wellhub (Gympass): access to fitness, studios and wellbeing An international team with colleagues in Berlin, Bonn, Sibiu and Gdansk