Trade marketing manager in retail

BRAINEFFECT; Berlin; Hybrid; EUR 54,000 - 75,000; Full time

Benefits offered by this job

Urban Sports Club

Lunch reimbursement

Pension scheme with 15% contribution

Hybrid work mode

30 vacation days

Ownership and trust

Company lunches, yoga and sports

Employee discounts on products

Jobbatical

Job summary

BRAINEFFECT ищет маркетингового специалиста по торговому маркетингу в Берлине для разработки маркетинговых мер для розничных партнеров и поддержки запусков продуктов. Вы будете работать с продуктовой командой и внешними партнерами, обеспечивая коммерческую состоятельность проектов.

Обязателен опыт работы с ритейлом и отличное владение немецким языком (C1) и английским (B2-C1). Гибридный формат работы, гибкий график и хорошие условия оплаты и бонусов.

Qualifications

• Опыт 2–5 лет в trade marketing, категмаркете, управлении товаром или брендинге для ритейла.
• Опыт работы с ритейлерами и выводами на полки/соглашениями.
• Связь немецкого языка на уровне не ниже C1 и английский на уровне B2-C1.

Responsibilities

• Разрабатываете маркетинговые меры для розничных партнеров: POS-материалы, розничные медиа и инфлюенсер-активации.
• Определяете рыночный потенциал и разрабатываете концепции вместе с продуктовой командой, поддерживаете запуски.
• Подготавливаете расчёты продукции и промо-акций, оцениваете маржу и коммерческую состоятельность.
• Поддерживаете B2B-команду на ежегодных встречах и презентациях, формируете sell-in-истории.
• Выезжаете в точки продаж, анализируете конкурентов и полку, генерируете новые идеи.

Skills

German language (C1)

English language (B2-C1)

Analytical thinking

Excel

Tools

Excel

Job description

Описание

BRAINEFFECT is one of the fastest-growing e-commerce companies for Mind Nutrition in Germany. Our vision: A world that understands Mind Nutrition as the key to a happy and healthy life — because those who nourish their mind properly live better. Our international team is ambitious. Together, we work with full energy to revolutionize the food industry with Mind Nutrition and make BRAINEFFECT an absolute Love Brand.

Задачи

You develop creative marketing measures for our retail partners — from secondary placements and POS materials to retail media and influencer activations that measurably increase sales. You identify market potential, develop new product concepts together with our product team, and support launches from the initial idea through implementation — including coordination with internal teams and external partners. You prepare product and promotion calculations, evaluate trade margins, terms and contribution margins, and ensure the commercial viability of our measures. You analyze sell-out data, product rotations and campaign results, derive concrete recommendations for action, and identify new growth opportunities. You support our B2B team in preparing annual meetings and innovation presentations and develop compelling sell-in stories for our retail partners. You regularly work at the point of sale yourself, analyze competitors and our shelf presence, and use your findings to develop new ideas for our retail presence.

Требования

You have 2–5 years of experience in trade marketing, category management, product management or retail-focused brand marketing — ideally in FMCG, drugstores, food retail or a DTC company with a retail presence. At least 2 of those years have involved working directly with retailers. You understand the commercial side of retail, have already contributed to listings or sell-in processes, and are confident handling trade margins, terms and product calculations. You are analytically strong, work confidently with Excel, and can independently evaluate and interpret sell-out data and derive concrete measures from it. You have experience supporting products or marketing activations from the initial idea through implementation, and successfully bring different stakeholders together. You combine creative thinking with a strong hands-on mindset, work independently and in a structured way, and keep track of several parallel projects. You are enthusiastic about health, supplements and performance. You communicate fluently in German (at least C1) and confidently in English (B2–C1).

Условия

• We subsidize your Urban Sports Club membership and lunch.
• We offer an occupational pension scheme and support you with a 15% contribution.
• We work in a hybrid mode (remote + office) and have flexible working hours.
• We give you plenty of time to recharge: 30 vacation days.
• We guarantee you 100% ownership, 100% trust and 0% micromanagement in your work and working style.
• We regularly organize company lunches, yoga and sports sessions, and parties.
• We offer really good employee discounts on our products.
• Best of all: We offer our employees an annual “Jobbatical,” allowing you to extend your vacation in the sun while continuing to work remotely.