Influencer marketing manager

Sunday Natural; Berlin; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Discount on products

Hybrid work model

28 days paid time off

Urban Sports Club membership

Company events

Job summary

Sunday Natural in Berlin is seeking an experienced Head of Creator Marketing to drive growth in the DACH region and scale the influencer program across health and wellness products.

You will manage a large roster of creators, collaborate with product and brand teams, and develop campaigns that deliver measurable CAC, ROI and brand impact.

This hybrid role offers ownership, a vibrant office culture, and opportunities to shape influencer strategy across channels.

Qualifications

• 5+ years in creator marketing with a health/ wellness focus.
• Experience measuring CAC, ROI, EMV, and CPM for campaigns.
• Extensive network of influencers, agencies and talent managers across health, lifestyle, beauty, travel and Gen Z.
• Demonstrated ability to scale influencer programs to six-digit monthly spend.
• Fluent in German and English.

Responsibilities

• Oversee growth of DACH influencer program with commercial value.
• Oversee at least one product category from a strategic perspective.
• Create and execute plans to activate a large community of influencers across Instagram, YouTube, TikTok.
• Follow influencer strategy, test campaigns, and identify high-performing creators.
• Evaluate influencer performance using clear KPIs and revenue contribution.
• Optimize campaign learnings to scale successful approaches and meet targets.
• Spearhead activation strategy beyond channels through content, partnerships and events.

Skills

Creator marketing

CAC & ROI

EMV & CPM

German & English fluency

Influencer network

Budget allocation

Tools

Influencer platforms

Campaign analytics tools

Job description

Описание:

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality.

Задачи:

Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business

Oversee at least one product category from a strategic perspective while making sure that your influencer roster provides value across the different campaigns and our vast product portfolio

Create and execute plans to activate a large community of influencers and creators across multiple social media channels, such as Instagram, YouTube, TikTok

Follow a clear influencer strategy within a defined category, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth

Evaluate influencer performance based on clear success metrics and revenue contribution

Optimize campaign learnings to scale what works to meet defined commercial targets

Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication

Требования:

• 5+ years working in creator marketing, coupled with a deep passion for health and nutrients
• Experience in both performance and brand campaigns - measuring performance via CAC, ROI, and Customer Acquisition, as well as EMV, CPM, and brand reputation
• Vast network of influencers, agencies, and talent managers across health, lifestyle, beauty, travel, Gen Z, GRWM, and Vlogs. You know the influencer landscape like the back of your hand, allowing you to be operational and booking key talent from day one
• Demonstrated experience creating culturally relevant content for Beauty, Vitamins & Supplements, Female Health, Collagen, Weight Loss, Sleep, or any other relevant D2C brand
• Experience managing and scaling an influencer program into 6-digit monthly spend
• Strategic budget allocation and performance monitoring to grasp and influence crucial KPIs per influencer, optimize resource utilization, and maximize ROI
• Knowledge of the latest trends and how to apply them to Sunday
• Fluency in German and English

Условия:

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day