Brand Manager OTC (f/m/d) – Germany

Gilbert PR; Deutschland; On-site; EUR 55,000 - 78,000; Full time

Job summary

Gilbert PR is seeking a Brand Manager to drive the masterplan for a leading brand. You will co-determine brand/portfolio strategy and steer new product development to introduce innovations into the market.

You will also shape the marketing mix, including TV copy, media planning, and budgeting, while ensuring daily business operations such as forecasting and financial planning run smoothly. Fluency in German and English is required, with at least two years in brand or product management in a

Qualifications

• Bachelor’s degree in Marketing or Business Administration (Berufsakademie).
• Native German and fluent English.
• 2+ years Brand Management/Product Management in fast-moving FMCG with TV/media exposure.

Responsibilities

• Co-determine and develop brand/portfolio strategy.
• Oversee new product development and market introduction.
• Develop and manage marketing mix including TV copy and media planning.

Skills

Brand Management

Product Management

English fluent

German native

Education

Bachelor’s degree in Marketing or Business Administration (Berufsakademie)

Job description

Want to drive the masterplan behind a leading brand? As aBrand Manageryou’ll have the freedom to take a major market by storm.

• Co-determine and develop brand/portfolio strategy
• New product development and introduction into market
• Develop and co-determine whole marketing mix incl. TV copy, media planning, etc.
• Ensure smooth running of “daily business”, i.e. forecasting, financial planning, marketing budget control, packaging design, etc.
• Determine and manage brand P&L

Qualification:

• Minimum Bachelor’s degree in Marketing or Business Administration (Berufsakademie)
• Native German and a fluent level of English
• Job experience: min 2 years Brand Management/Product Management in extremely competitive, fast moving FMCG environment Industry: Branded Consumer Goods companies which use TV media (Laundry/Food/Personal care/etc.)