Global Brand Manager (f/m/d)

Dr. Willmar Schwabe GmbH & Co. KG; Karlsruhe; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Benefits dieser Stelle

Bonus payments

Flexible 20-hour week

30 days vacation

Occupational health services

Company academy access

Sabbatical options

Free parking

Fitness and leisure discounts

Family-business atmosphere

Zusammenfassung

Dr. Willmar Schwabe GmbH & Co. KG in Karlsruhe seeks a Global Brand Manager to lead our Cough & Cold brands across markets, shaping strategy and ensuring consistent messaging with smart local adaptations.

You will drive launches and activations, coordinating HQ and subsidiaries through influence rather than formal authority. The role requires a business/marketing degree, several years in OTC/FMCG brand management, fluency in German and English, and strong digital-marketing and presentation

Qualifikationen

• Degree in business administration, marketing or a comparable field.
• Several years of end-to-end brand management in OTC or FMCG.
• Strong MS Office, digital-marketing familiarity and presentation skills.
• Fluent German and English, both written and spoken.

Aufgaben

• Lead global brand strategies across markets with local adaptations.
• Co-create global brand strategy and translate priorities into initiatives.
• Lead launches, relaunches, and brand activations end-to-end.
• Align local teams through global frameworks and tools.
• Analyse category and brand performance to drive actionable insights.

Kenntnisse

MS Office

Digital marketing

Presentation skills

International exposure

Ausbildung

Business/Marketing degree

Jobbeschreibung

Global Brand Manager (f/m/d)

Division: Commercial

Start: 01.01.2027

Type of employment: Full time

Your growth-inspiring tasks

• Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of our brand strategies e.g. for Cough & Cold across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance.
• Global Brand Strategy & Direction: You co-create the global brand strategy and translate strategic priorities into clear brand, innovation and communication initiatives with tangible impact.
• Innovation, Portfolio and Brand Management: You lead global brand initiatives, such as launches, re-launches, brand activation and innovation projects end-to-end, orchestrating cross-functional HQ teams and subsidiaries through influence rather than line authority.
• Market Enablement & Influence: You evolve, challenge and align local brand teams through global frameworks, tools and best-practice exchange.
• Insight-Driven Performance Management: You continuously analyse category, competitor and brand performance, uncover opportunities and risks, and leverage market research to turn facts and insights into clear, actionable recommendations.

Your naturally convincing profile

• Professional qualifications: Degree in business administration, marketing or a comparable field, combined with solid project management know-how.
• Experience: Several years of strategic and operative end-to-end brand management responsibility in OTC or FMCG; international exposure is a plus.
• Skills and competencies: Proficiency in MS Office, digital-marketing familiarity and persuasive presentation & facilitation skills in an international environment.
• Personal strengths: Strategic thinker with hands-on execution drive and collaborative spirit.
• Language Proficiency: Fluent in German and English, both written and spoken.

Your naturally appreciative benefits

• Compensation: competitive compensation including bonus payments, occupational disability and retirement insurance
• Work-Life-Balance: 20-hour week with flexible working hours, 30 days vacation based on a full-time week plus additional days off
• Health and well-being: Occupational health services, sports activities (e.g., yoga), and fresh meals in our cafeteria.
• Learning and development: Access to our academy and external training providers
• Additional perks: Sabbatical options, free parking, fitness and leisure discounts, and a welcoming family-business atmosphere.