International Sales & Marketing Manager

SANY Group; Bedburg; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Autonomy in strategic market decisions

International work environment

Competitive compensation and growth

Job summary

SANY Group is seeking an experienced International Sales & Marketing Manager to drive market development for All-Terrain and Truck Cranes across Germany and the DACH region. The role emphasizes leading dealer networks, direct key account engagement, and full sales cycle ownership to achieve growth.

The position requires a strong mix of strategic thinking, negotiation, and cross-functional leadership in an international setting with willingness to travel across Europe and to China.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Mechanical Engineering, or related field.
• 10+ years of sales and marketing experience in heavy equipment or crane sectors is preferred.
• Proven track record in B2B sales and market expansion in DACH.

Responsibilities

• Develop and execute sales and marketing strategies for All-Terrain and Truck Cranes in Germany and DACH.
• Lead direct sales and manage dealer/distributor networks across DACH; meet revenue targets.
• Own full sales cycle from lead generation to contract closure and revenue realization.
• Build and maintain relationships with major customers, fleet owners, rental companies, and stakeholders.
• Monitor risks, ensure contractual compliance, forecast and report sales performance.
• Plan and participate in trade shows, events, and localized marketing campaigns.

Skills

German fluency

English proficiency

Negotiation skills

Communication skills

Account management

Leadership

Strategic thinking

Education

Bachelor's degree or higher in Marketing, Business Admin, or Mechanical Engineering

Job description

Business Development Manager / International Sales & Marketing Manager

Location: Bedburg / Flexible

About the Role

We are seeking an experienced, results-driven, and entrepreneurial International Sales & Marketing Manager to lead market development and business expansion for our All-Terrain Crane and Truck Crane portfolio across Germany and the DACH region (Germany, Austria, Switzerland). This is a key position responsible for driving sales growth, expanding market share, developing dealer networks, strengthening customer relationships, and enhancing brand influence in one of Europe's most strategic markets. The successful candidate will play a critical role in shaping regional business strategy and delivering sustainable growth.

Key Responsibilities

Market Strategy & Business Development

Develop and execute comprehensive sales and marketing strategies for All-Terrain Cranes and Truck Cranes in Germany and the wider DACH region. Identify market opportunities, customer needs, industry trends, and competitive dynamics to support business growth. Drive market penetration, business expansion, and regional market share growth.

Lead direct sales activities with end customers and key accounts. Establish, develop, and manage an effective dealer and distributor network across the DACH region. Achieve assigned sales targets, revenue goals, and profitability objectives. Monitor dealer performance and support partners in achieving regional business objectives.

Full Sales Cycle Ownership

Manage the complete sales process from lead generation and opportunity development to quotation, contract negotiation, order fulfillment, and revenue realization. Lead commercial negotiations and successfully close strategic business opportunities. Coordinate closely with internal teams to ensure smooth project execution and customer satisfaction.

Customer & Account Management

Build, maintain, and strengthen long-term relationships with key customers, fleet owners, rental companies, contractors, and industry stakeholders. Act as the primary point of contact for major accounts and strategic customers. Handle customer concerns and complaints professionally, coordinating internal resources to ensure timely resolution and continuous customer satisfaction.

Financial & Risk Management

• Manage payment collection processes and support healthy cash flow management.
• Monitor commercial risks and ensure compliance with company policies and contractual requirements.
• Support forecasting, budgeting, and accurate sales reporting.

Brand Promotion & Marketing

• Plan and participate in trade shows, exhibitions, customer events, and industry conferences throughout the DACH region.
• Organize local marketing and promotional activities to strengthen brand awareness and market presence.
• Collaborate with marketing teams to develop localized campaigns and customer engagement initiatives.

Cross-Functional Collaboration & Leadership

• Work closely with product management, service, logistics, after-sales, and headquarters teams to deliver a superior customer experience.
• Provide market feedback and customer insights to support product improvement and business strategy.
• Lead and mentor local sales team members where applicable.

Qualifications & Experience

• Bachelor's degree or above in Marketing, Business Administration, Mechanical Engineering, or a related field.
• Minimum 10 years of sales and marketing experience in the crane, construction machinery, heavy equipment, or related industries.
• Proven track record of successfully achieving sales targets and growing market share in B2B environments.
• Experience with All-Terrain Cranes, Truck Cranes, mobile cranes, or similar lifting equipment is highly preferred.
• Strong understanding of the German and DACH construction and heavy equipment markets.
• Experience in dealer network development and channel management is an advantage.
• Previous team leadership or management experience is a plus.
• Professional proficiency in German and English (both written and spoken).
• Willingness to travel extensively within Europe and to China.
• Exceptional candidates with outstanding industry expertise, strong customer resources, and a proven commercial track record may be considered even if they do not meet all of the above requirements.
• Strong commercial awareness and strategic thinking.
• Excellent negotiation, presentation, and communication skills.
• Customer-focused mindset with strong relationship-building abilities.
• Highly motivated, results-oriented, and able to work independently.
• Entrepreneurial spirit with strong problem-solving capabilities.
• Ability to thrive in a dynamic and international business environment.
• Strong organizational and project management skills.

What We Offer

• The opportunity to play a key role in the growth of a leading global construction machinery brand in Europe.
• A high level of autonomy and responsibility in a strategic market.
• An international working environment with strong global resources and support.
• A competitive compensation package, performance-based incentives, and career development opportunities.
• A diverse and multicultural working environment with unlimited career growth opportunities.