Marketing Analytics Consultant

Right Side Up; Deutschland; Vor Ort; EUR 48.216.000 - 68.880.000; Teilzeit

Zusammenfassung

Dormont Manufacturing Co is seeking freelance Marketing Analytics Consultants to join their talent collective. This role involves supporting a range of clients by translating complex data into actionable insights, enhancing marketing efficiency.

Responsibilities include designing analytics frameworks, managing tracking systems, and analyzing multi-channel data. Ideal candidates should have a strong foundation in marketing analytics and familiarity with key analytics tools. Flexibility with hours ranging from 10–40 per week is offered.

Qualifikationen

• Strong foundation in marketing analytics and performance measurement.
• Experience with analytics and attribution tools.
• Ability to synthesize large datasets into actionable insights.

Aufgaben

• Design and implement marketing analytics frameworks to measure performance.
• Set up and manage tracking systems.
• Analyze data across multiple marketing channels.

Kenntnisse

Data-driven marketing

Analytics tools proficiency (GA4, Mixpanel)

Dashboard building (Looker, Tableau)

Communication skills

Tools

GA4

Mixpanel

Looker

Tableau

Jobbeschreibung

About the Role

We’re seeking freelance Marketing Analytics Consultants to join our talent collective and support a range of clients across industries. This role is ideal for data-driven marketers who can translate complex data into actionable insights, helping teams make smarter decisions and drive measurable growth.

Projects may include building analytics frameworks, implementing tracking systems, developing attribution models, and creating reporting across multiple marketing channels. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Design and implement marketing analytics frameworks to measure performance across channels
• Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
• Build and maintain dashboards and reporting to monitor KPIs and campaign performance
• Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities
• Develop and refine attribution models to better understand channel impact
• Support Media Mix Modeling (MMM) and other advanced measurement approaches
• Partner with marketing, product, and data teams to ensure data accuracy and alignment
• Translate data into clear recommendations for stakeholders

Requirements

• Strong foundation in marketing analytics and performance measurement
• Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)
• Experience building dashboards using tools such as Looker, Tableau, or similar
• Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)
• Ability to synthesize large datasets into actionable insights
• Strong communication skills with the ability to present findings clearly to stakeholders
• Comfort working across multiple channels and marketing functions

Nice to Have

• Experience with SQL or data modeling
• Familiarity with data warehouses (e.g., BigQuery, Snowflake)
• Experience in high-growth startup environments