Business Analyst – Strategy, Customer Insights

Jobtailor; Köln; Vor Ort; EUR 52.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Köln, Germany is seeking a data-driven professional to analyse markets, campaigns, customer data, and journeys, and to derive actionable recommendations for Marketing, Sales and Product.

You will contribute to data & AI use cases, prepare reports for management, and help shape roadmaps for senior leadership. Fluent German (C1+) and the ability to explain complex topics clearly are essential.

Qualifikationen

• Completed degree in a relevant field such as Business, BIS, Data & Business, Marketing or comparable discipline.
• Internships or working-student experience in Consulting, Marketing, Digital, Analytics is advantageous but not required.
• Interest in business models, Marketing and Sales processes, and customer journeys.
• Ability to break down problems in a structured manner and develop solutions.
• Confident handling of KPIs, reports, and analyses.
• Experience with BI tools such as Power BI is a plus but not required.
• Interest in Data & AI, such as personalisation, segmentation, or forecasting.
• Ability to explain complex topics clearly and write in a clear, structured manner.
• Confident presence when engaging with stakeholders in presentations, emails, and workshops.
• High level of ownership and proactivity.
• Willingness to drive topics end to end and take responsibility.
• Ability to use AI tools to accelerate analyses, structure content, and optimise processes.
• Fluent German (C1+)
• Good English skills are a plus

Aufgaben

• Analyse markets, campaigns, customer data, and customer journeys.
• Identify opportunities and derive actionable recommendations for Marketing, Sales, and Product.
• Contribute to data & AI use cases, such as personalisation, segmentation, or forecasting.
• Prepare reports, analyses, and quantitative data as clear decision-making materials for management.
• Contribute to presentations, concepts, and roadmaps for senior management.
• Support strategy and conceptual work, as well as the structuring of complex topics.
• Support projects with organisation, coordination, and PMO activities.
• Prepare meetings and workshops, structure outcomes, and follow up on action items.
• Prepare internal and external sessions.
• Gather input from specialist departments.
• Support clients in becoming progressively more data-driven.

Kenntnisse

Data Analysis

Market Analysis

KPI Management

Data-Driven Decision Making

Problem Solving

Customer Journey Mapping

Personalisation

Segmentation

Forecasting

Report Preparation

Fluent German (C1+)

Ausbildung

Completed degree in Business, BIS, Data & Business, Marketing or comparable discipline

Tools

Power BI

AI Tools

Jobbeschreibung

• Analyse markets, campaigns, customer data, and customer journeys
• Identify opportunities and derive actionable recommendations for Marketing, Sales, and Product
• Contribute to the development and functional structuring of Data & AI use cases, such as personalisation, Next Best Action/Offer, churn prevention, and campaign optimisation
• Prepare reports, analyses, and quantitative data as clear decision-making materials for management
• Contribute to presentations, concepts, and roadmaps for senior management
• Support strategy and conceptual work, as well as the structuring of complex topics
• Support projects with organisation, coordination, and PMO activities
• Prepare meetings and workshops, structure outcomes, and follow up on action items
• Prepare internal and external sessions
• Gather input from specialist departments
• Support clients in becoming progressively more data-driven

Requirements

• Completed degree in a relevant field, such as Business, Business Information Systems, Data & Business, Marketing, or a comparable discipline
• Practical experience through internships or working-student positions in Consulting, Marketing, Digital, Analytics, or similar fields is advantageous but not required
• Interest in business models, Marketing and Sales processes, and customer journeys
• Ability to break down problems in a structured manner and develop solutions
• Confident handling of KPIs, reports, and analyses
• Experience with BI tools such as Power BI is a plus but not required
• Interest in Data & AI, such as personalisation, segmentation, or forecasting
• Ability to explain complex topics clearly and write in a clear, structured manner
• Confident presence when engaging with stakeholders in presentations, emails, and workshops
• High level of ownership and proactivity
• Willingness to drive topics end to end and take responsibility
• Ability to use AI tools to accelerate analyses, structure content, and optimise processes
• Fluent German (C1+)
• Good English skills are a plus

Core Competencies

Demonstrates strong analytical capabilities in market analysis, customer journeys, and data-driven decision-making. Proficient in developing actionable recommendations for Marketing, Sales, and Product strategies while effectively communicating complex topics to stakeholders.

Highest-signal resume keywords

• Data Analysis
• Market Analysis
• KPI Management
• Power BI
• Fluent German (C1+)

Hard Skills

• Data Analysis
• Market Analysis
• KPI Management
• Data-Driven Decision Making
• Problem Solving
• Customer Journey Mapping
• Personalisation
• Segmentation
• Forecasting
• Report Preparation

Soft Skills

• Clear Communication
• Stakeholder Engagement
• Proactivity
• Organizational Skills
• Collaboration

Industry Keywords

• Marketing
• Sales Processes
• Consulting
• Digital Analytics
• Business Information Systems

Tools & Technologies

• Power BI
• AI Tools