TAAG Analyst

Publicis Groupe Holdings B.V; Bogotá; On-site; COP 72,000,000 - 120,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking an intermediate Ad Operations specialist with strong Excel skills. You will set up and traffic digital advertising campaigns, monitor performance, generate reports, and support senior team members across CM360 and Sizmek platforms.

You will work directly with US agencies to implement campaigns, extract audience insights, and ensure delivery aligns with client goals. Digital marketing experience and strong communication are valued.

Qualifications

• MANDATORY QUALIFICATIONS: Communication skills, collaboration, Bachelor’s in engineering, commerce, arts or relevant field.
• Experience in Advertising Operations with CM360 and Sizmek preferred.
• Knowledge of Taxonomy, Event Tagging, Floodlight Creation, Audience, and DCO/Video trafficking are a plus.

Responsibilities

• Set up, trafficking, and management of Digital Advertising campaigns.
• Monitor campaigns and generate post-live reports to ensure client goals are met.
• Collaborate with Senior Media Account Manager L3 and other teams to optimize delivery.

Skills

Analytical thinking

Communication skills

Customer service experience

Digital marketing basics

Education

Bachelor's degree in Engineering/Commerce/Arts

Tools

CM360

Sizmek

Google Campaign Manager

Datorama

Data Studio

Tableau

Power BI

Excel

JIRA

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

We are looking for an intermediate Excel knowledge, an attention-to-detail-oriented person. Analysis thinking and customer service experience. Digital marketing experience is desired but not a must. Strong interpersonal skills and comfortable with technology and computers. The ideal candidate has independence focuses on quality and is eager to grow. Responsible for campaign setup, trafficking, and report generation in different ad servers. Need to work closely with senior members of the Ad Operations Team to successfully execute, manage, and report on digital campaigns. Should provide exceptional service to the clients. Advertising campaign setup, trafficking, management, and report generation are the core responsibilities of this position. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

Work directly with agencies in the US to implement and execute Digital Advertising campaigns and activate the audience strategy. Then monitor, pull reports, and ensure that campaigns are executing according to the client’s needs and guidelines, extract insights from audience data gathered from the different DMP/CDP and DSP platforms and effectively communicate to strategy and planning teams in relation to their goals and objectives. Share results from audience analytics reports with teams when available. Proactively identify campaigns behavior, reporting, and processes, callouts proactively when issues are found. Effectively communicate with Senior Media Account Manager L3 and accounts Supervisor. Fit with team’s organization chart to elevate and promptly communicate needs and ideas. Individuals will be working on setting up Advertiser Campaigns, management, and execution of several top accounts, while maintaining a high-quality standard for the Advertising Operations delivery team. One should act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns. Monitor campaign delivery by post live QA check to ensure campaigns are running as expected and targeting objectives are met. This includes checking daily reports in CM360 & Sizmek. Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary. Global client management will be a value add-on. Responsible for trafficking the campaigns in ad serving platform as per the T-Sheet shared by onshore team and follow the process doc strictly

Qualifications

MANDATORY QUALIFICATIONS: Communication skills Collaborating with others Bachelor’s in engineering, Commerce, Arts or any relevant field. Ideally at least 2-4 years of experience in Advertising Operations with demonstrable knowledge of ad serving on CM360 and Sizmek. Candidate should be having Agency side experience. Should have basic knowledge of Taxonomy, Event Tagging, Floodlight Creation, Audience. Piggybacking of Dynamic Tags. Basic understanding of VAST and VPAID tags. Should understand MS Office (Word, Excel, PPT) Familiar with CM360 & Sizmek Reporting. Should be familiar with Pre-QA and Post-QA of Ad Server Campaigns. Basic understanding of DCO and Video creative & trafficking. An exceptional ability to learn new concepts and challenge the status quo. Demonstrable ability to recognize and resolve problems quickly and efficiently GOOD TO HAVE SKILLS /KNOWLEDGE: MS Excel functions (Intermediate) Knowledge in Google Marketing Platform JIRA Platform Knowledge Experience with Ad serving tools such as (Google Campaign Manager, Innovid, and Flashtalking) Experience managing Reporting tools (Datorama, Data Studio, Tableau, Power Bi) Certifications on relevant platforms Exposure to other Third part Ad Serving platforms. Global market exposure in handling APAC and EMEA clients. Verification tools (IAS, MOAT, etc)