Buying Analyst

Publicis Groupe; Bogotá; Hybrid; COP 36,000,000 - 72,000,000; Full time

Job summary

Publicis Groupe seeks a results-driven media professional to manage large-budget digital campaigns. You will handle programmatic buying, reporting, and optimization across major platforms, ensuring timely flighting, accurate tracking, and high-quality outputs.

Collaboration with managers and cross-functional teams is essential to deliver ROI-driven strategies. The role emphasizes data-driven decision making, campaign performance analysis, and proactive learning to stay ahead in a fast-paced

Qualifications

• Well versed with programmatic DSPs.
• Able to measure and analyze campaign performance and take appropriate actions.
• Proficient in MS Excel.
• Good understanding of Programmatic Allocation accuracy.
• Numeric/Math, Verbal and Written English and/or French communication & presentation skills.

Responsibilities

• Input buys and pulling system reports.
• Develops reports on program content after receiving information from screening service for prime-time properties.
• Participates in agency training programs and shares media knowledge with peers.
• Maintain buys, confirm flighting, estimates and track delivery, secure make-goods and ADUs.
• Have worked on Campaign Manager tool and generate tags/URLs for tracking.
• Ensure commercial inventory is introduced into systems and manage inventory, writing order letters.
• Turn around high-quality work on quick timelines and coordinate workload with managers.
• Demonstrate willingness to learn new skills independently.
• Compile data across programmatic platforms and create weekly/monthly reports.
• Assist in day-to-day operations of the operations team from pre-campaign to post-campaign.

Skills

Programmatic DSPs

MS Excel

PowerPoint

Verbal & Written English

Analytical skills

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Responsible for handling large budgets media campaigns for our Media clients. We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe.

Equipped with Digital Programmatic Buying knowledge with hands-on experience using demand-side platforms for large-scale clients and well-versed with execution. Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues.

Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

Responsibilities:

• Input buys and pulling system reports.
• Good understanding of Programmatic Assist inbuying/allocation process.
• Develops reports on program content after receiving information from screening service for all prime-time properties.
• Participates in agency training programs, sharing the media knowledge through facilitating training sessions with peers, providing in-depth media strategies and platform know-hows.
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis.
• Have worked on Campaign Manager tool.
• Knows to generate tags and URLs for tracking.
• Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
• Demonstrate an ability and willingness to learn new skills independently.
• Possesses understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc.
• In this role you should have a good understanding about the post campaign reporting and daily pacing.
• Basic understanding of various Programmatic media KPI(s).
• Compile data across several Programmatic media platforms and create weekly/monthly reports.
• Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements.
• Manage and be responsible for all the campaigns from start to completion.
• Generate meaningful insights for post-campaign reporting.
• Handle online advertiser & publisher queries to ensure PG and PMP deals.
• Manage error free advertiser budget and bid setup.
• Perform end to end tracking campaign results and resolve issues with the available resources.
• Proven skills in ad trafficking and troubleshooting all revenue models of a campaign.

Qualifications

• Organizing Effective verbal, written, and visual communication skills.
• Initiative Continuous learning Collaborating with others Project based KRAs to be achieved.
• Well versed with programmatic DSPs.
• Able to measure and analyze campaign performance and take appropriate actions.
• Proficient in MS Excel.
• Good understanding of Programmatic Allocation accuracy.
• Analytical MS Excel Power Point.
• Numeric/Math Verbal and Written English and / or French Communication & Presentation Skills.