SOME & SEM specialist/ Associate director

dentsu; Colombia; Presencial; COP 150.000.000 - 230.000.000; Jornada completa

Descripción de la vacante

dentsu seeks an Associate Director to steer daily team operations across programmatic campaigns within its agency portfolio. You will oversee activation, pacing, and optimizations while ensuring high-quality client deliverables and reporting.

You will mentor the team, share best practices, and work with Activation Leads to meet timelines and strategic goals. Strong leadership and cross-channel expertise are essential.

Formación

• Bachelor’s degree or equivalent (5+ years in programmatic/digital industry).
• Experience managing a team and leading a high-performing squad.
• Strong experience across all digital media channels and ability to articulate each.
• Excellent verbal and written communications, presentation, and analytical skills.
• Detail-oriented with strong project management and follow-through.
• Proactive, collaborative, and able to prioritize multiple tasks.
• Professionalism under all circumstances.

Responsabilidades

• Accountable for daily team operations and campaign excellence across activation/investment teams.
• Articulate optimizations, rationale, results, and recommendations in reports and client calls.
• Develop tactical recommendations across platforms and audiences.
• Be an expert on the buying platforms.
• Identify and test emerging tech solutions and share client value.
• Ensure adherence to defined processes for campaign management across programmatic channels.
• Manage and communicate with direct reports, timelines, and priorities.
• Identify training needs and mentor junior staff.
• Update leadership on performance, health, and growth opportunities.
• Contribute to thought leadership and collateral to improve knowledge across teams.

Conocimientos

Team leadership

Programmatic expertise

Campaign optimization

Client communications

Analytical thinking

Educación

Bachelor’s degree or equivalent (5+ years in programmatic/digital)

Herramientas

MS Office Suite

DSPs & ad tech platforms

Descripción del empleo

Role Purpose: The Associate Director (AD) manages daily workflow for the team across specified account(sfor programmatic buying, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. They oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting. The AD is responsible for reviewing client deliverables to ensure quality outputs.

The AD is accountable for monitoring campaign performance and proactively ensuring optimization and that any needed course-corrections are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The AD assists the USA Activation Leads with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond day-to-day team deliverables, they foster knowledge-sharing and support the Activation Leads with central tasks and are key to cultivating a culture of teamwork and collaboration.

Key Accountabilities:

• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
• Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
• Develop tactical recommendations showcasing innovative thinking across platforms and audiences
• Be an expert on the buying platforms
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across hub team
• Ensure the team adheres to defined processes for campaign management across programmatic channels, with extra oversight on hands-on-keys activation work
• Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities
• Ability to delegate and foster accountability within junior level team
• Identify training and development needs of team
• Update Activation Leads on team performance, campaign health, and strategic growth opportunities
• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

Qualifications:

• Bachelor’s degree or equivalent 5 years’ experience within the programmatic and digital industry
• Experience with management of a team, with the ability to lead a highly successful team
• Strong experience across all digital media channels and ability to eloquently speak to each
• Strong understanding of business concepts and client objectives to identify expansion opportunities
• Consistent, exceptional project management
• Excellent verbal and written communications, presentation, and analytical skills
• Collaboration mindset with a proactive work ethic and the ability to prioritize multiple tasks
• Ability to retain professionalism in all situations
• Detail-oriented with strong attention to project management and follow-through
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Strong analytical thinking and mathematical skills
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
• Strong experience working with business applications; MS Office Suite required