Programmatic Lead & SEM Specialist — Associate Director

dentsu; Colombia; Presencial; COP 150.000.000 - 230.000.000; Jornada completa

Descripción de la vacante

dentsu seeks an Associate Director to steer daily team operations across programmatic campaigns within its agency portfolio. You will oversee activation, pacing, and optimizations while ensuring high-quality client deliverables and reporting.

You will mentor the team, share best practices, and work with Activation Leads to meet timelines and strategic goals. Strong leadership and cross-channel expertise are essential.

Formación

• Bachelor’s degree or equivalent (5+ years in programmatic/digital industry).
• Experience managing a team and leading a high-performing squad.
• Strong experience across all digital media channels and ability to articulate each.
• Excellent verbal and written communications, presentation, and analytical skills.
• Detail-oriented with strong project management and follow-through.
• Proactive, collaborative, and able to prioritize multiple tasks.
• Professionalism under all circumstances.

Responsabilidades

• Accountable for daily team operations and campaign excellence across activation/investment teams.
• Articulate optimizations, rationale, results, and recommendations in reports and client calls.
• Develop tactical recommendations across platforms and audiences.
• Be an expert on the buying platforms.
• Identify and test emerging tech solutions and share client value.
• Ensure adherence to defined processes for campaign management across programmatic channels.
• Manage and communicate with direct reports, timelines, and priorities.
• Identify training needs and mentor junior staff.
• Update leadership on performance, health, and growth opportunities.
• Contribute to thought leadership and collateral to improve knowledge across teams.

Conocimientos

Team leadership

Programmatic expertise

Campaign optimization

Client communications

Analytical thinking

Educación

Bachelor’s degree or equivalent (5+ years in programmatic/digital)

Herramientas

MS Office Suite

DSPs & ad tech platforms

Descripción del empleo

dentsu seeks an Associate Director to steer daily team operations across programmatic campaigns within its agency portfolio. You will oversee activation, pacing, and optimizations while ensuring high-quality client deliverables and reporting.

You will mentor the team, share best practices, and work with Activation Leads to meet timelines and strategic goals. Strong leadership and cross-channel expertise are essential.