Senior Programmatic Analyst

Publicis Global Delivery (PGD); Colombia; Presencial; COP 46.872.000 - 78.120.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) seeks a highly motivated Programmatic Analyst to support the execution, optimization, QA, and reporting of programmatic campaigns across global clients and digital channels.

The role requires 3+ years in programmatic advertising, strong analytical skills, and hands-on DSP experience (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee). You will ensure operational excellence and deliver actionable insights to drive client media strategies.

Formación

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 3+ years of experience in programmatic advertising, digital media, or paid media operations.
• Hands-on experience with DSP platforms such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee.
• Strong understanding of programmatic buying, audience targeting, bidding strategies, and optimization.
• Experience building and delivering performance reports and analyses.
• English proficiency at B2 level or higher.

Responsabilidades

• Set up, launch, manage, and optimize programmatic campaigns across DSP platforms.
• Monitor campaign pacing, budget allocation, delivery, and performance to meet KPIs.
• Troubleshoot campaign issues and proactively identify optimization opportunities.
• Develop and maintain recurring campaign reports, dashboards, and performance summaries.
• Translate performance metrics into actionable recommendations for internal stakeholders and clients.
• Support post-campaign analyses and contribute strategic recommendations for future initiatives.

Conocimientos

Programmatic advertising

DSP platforms

Educación

Bachelor's degree

Herramientas

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Amobee

Descripción del empleo

We are seeking a highly motivated and detail-oriented Programmatic Analyst to support the execution, optimization, quality assurance, and reporting of programmatic media campaigns across global clients and digital channels.

This role is ideal for a professional with 3+ years of experience in programmatic advertising, who possesses strong analytical skills, hands-on expertise with DSP platforms, and a deep understanding of campaign performance management. The successful candidate will be responsible for ensuring operational excellence, delivering actionable insights, maintaining campaign quality standards, and contributing to the overall success of client media strategies.

Key Responsibilities

Campaign Execution & Management

• Set up, launch, manage, and optimize programmatic campaigns across DSP platforms, including Display, Video, Native, CTV, and other digital formats.
• Monitor campaign pacing, budget allocation, delivery, and performance to ensure alignment with client objectives and KPIs.
• Troubleshoot campaign issues and proactively identify optimization opportunities to maximize performance and efficiency.
• Manage campaign changes, creative rotations, audience updates, and inventory adjustments while maintaining delivery accuracy.

Reporting & Insights

• Develop and maintain recurring campaign reports, dashboards, and performance summaries.
• Analyze campaign data to identify trends, insights, risks, and opportunities.
• Translate performance metrics into actionable recommendations for internal stakeholders and clients.
• Support post-campaign analyses and contribute strategic recommendations for future initiatives.

Quality Assurance & Operational Excellence

• Perform comprehensive QA reviews before and after campaign launches to ensure accuracy across targeting, tracking, creatives, budgets, and reporting configurations.
• Validate campaign setups against media plans and platform requirements.
• Ensure compliance with internal processes, platform best practices, and client-specific guidelines.
• Conduct account audits and implement recommendations to improve campaign quality and operational efficiency.

Collaboration & Stakeholder Support

• Partner closely with Account, Analytics, Ad Operations, and Strategy teams to ensure seamless campaign execution.
• Support knowledge sharing and best-practice adoption within the team.
• Participate in client-facing discussions when required, providing campaign performance insights and technical expertise.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of experience in programmatic advertising, digital media, or paid media operations.
• Hands-on experience with DSP platforms such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee, or similar technologies.
• Strong understanding of programmatic buying methodologies, audience targeting, bidding strategies, and optimization techniques.
• Experience building and delivering performance reports and campaign analyses.
• Solid understanding of digital marketing KPIs, including CPM, CTR, CPC, CPA, ROAS, Viewability, VCR, and Conversion Rate.
• English proficiency at B2 level or higher.

Preferred Qualifications

• Experience working with ad servers, measurement solutions, and verification tools.
• Exposure to multiple media channels, including Video, CTV, Retail Media, or Native Advertising.
• Experience working with international clients and global teams.
• Knowledge of campaign tracking methodologies and data validation processes.
• Strong analytical and problem-solving capabilities.
• Exceptional attention to detail and commitment to quality.
• Excellent organizational and project management skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Proactive mindset with a strong sense of ownership and accountability.
• Effective communication and stakeholder management skills.
• Continuous learning mindset and passion for the evolving AdTech ecosystem.

Why Join Us?

• Work with leading global brands and enterprise-scale campaigns.
• Gain exposure to industry-leading programmatic technologies and platforms.
• Collaborate with talented professionals across international markets.
• Access continuous learning and professional development opportunities.
• Be part of an innovative, data-driven, and fast-growing digital media environment.