Programmatic Associate Director

dentsu; Colombia; Presencial; COP 90.000.000 - 150.000.000; Jornada completa

Descripción de la vacante

Dentsu in Colombia seeks an Associate Director to steer daily programmatic workflow across accounts within the dentsu portfolio, including Carat, dentsuX, and iProspect. You will lead activation, pacing, optimizations, and deliver high-quality client outputs.

You will mentor staff, oversee QA, monitor performance, and support Activation Leads to ensure timely, accurate reporting and growth opportunities for the team.

Formación

• Bachelor’s degree or equivalent with 5 years’ experience in programmatic/digital industry.
• Experience leading a team and driving success.
• Strong command of digital media channels and client objectives.
• Excellent project management, communication, and analytical skills.
• Proactive, collaborative, and capable of multitasking.
• Professionalism under pressure with attention to detail.

Responsabilidades

• Oversee daily operations and campaign excellence for activation/investment team.
• Articulate optimizations, results, and recommendations in reporting and client calls.
• Develop tactical recommendations across platforms and audiences.
• Be an expert on buying platforms and emerging tech solutions.
• Ensure adherence to campaign management processes with hands-on activation oversight.
• Mentor and manage direct reports, align timelines, and drive accountability.
• Identify training needs and share knowledge across the hub team.
• Support activation leads with governance and strategic growth opportunities.

Conocimientos

Team management

Campaign optimization

Analytics & reporting

Verbal & written communication

Project management

Collaboration

Problem solving

MS Office

Programmatic tech

Leadership

Educación

Bachelor’s degree or equivalent

Herramientas

DSPs

Ad servers

Ad verification platforms

DMPs

Analytics dashboards

Planning/financial platforms

Descripción del empleo

Role Purpose: The Associate Director (AD) manages daily workflow for the team across specified account(sfor programmatic buying, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. They oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting. The AD is responsible for reviewing client deliverables to ensure quality outputs.

The AD is accountable for monitoring campaign performance and proactively ensuring optimization and that any needed course-corrections are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The AD assists the USA Activation Leads with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond day-to-day team deliverables, they foster knowledge-sharing and support the Activation Leads with central tasks and are key to cultivating a culture of teamwork and collaboration.

Key Accountabilities:

• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
• Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
• Develop tactical recommendations showcasing innovative thinking across platforms and audiences
• Be an expert on the buying platforms
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across hub team
• Ensure the team adheres to defined processes for campaign management across programmatic channels, with extra oversight on hands-on-keys activation work
• Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities
• Ability to delegate and foster accountability within junior level team
• Identify training and development needs of team
• Update Activation Leads on team performance, campaign health, and strategic growth opportunities
• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

Qualifications:

• Bachelor’s degree or equivalent 5 years’ experience within the programmatic and digital industry
• Experience with management of a team, with the ability to lead a highly successful team
• Strong experience across all digital media channels and ability to eloquently speak to each
• Strong understanding of business concepts and client objectives to identify expansion opportunities
• Consistent, exceptional project management
• Excellent verbal and written communications, presentation, and analytical skills
• Collaboration mindset with a proactive work ethic and the ability to prioritize multiple tasks
• Ability to retain professionalism in all situations
• Detail-oriented with strong attention to project management and follow-through
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Strong analytical thinking and mathematical skills
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
• Strong experience working with business applications; MS Office Suite required