Associate Director, Programmatic

dentsu; Cartagena de Indias; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Carat, part of the dentsu network, seeks an Associate Director to lead daily workflow for programmatic buying across Carat, dentsuX, and iProspect. You will oversee tactical development, activation, pacing, and optimization while ensuring quality client deliverables.

The role requires monitoring campaign performance, driving optimizations, mentoring direct reports, and supporting Activation Leads with timelines. Collaboration and knowledge-sharing are essential to success.

Formación

• Bachelor’s degree or equivalent, 5 years in programmatic and digital industry.
• Experience leading a team to drive success.
• Strong experience across digital media channels and eloquent communication of platform specifics.
• Understanding of business concepts to identify expansion opportunities.
• Excellent project management and analytical capabilities.
• Proactive collaboration and time management to handle multiple tasks.
• Detail-oriented with strong follow-through.
• Solution-focused thinking and problem-solving.
• Proficiency with programmatic technology (DSPs, ad servers, DMPs, analytics).
• MS Office Suite experience.

Responsabilidades

• Oversee daily team operations and campaign excellence.
• Articulate optimizations, rationale, results, and recommendations in reporting and client calls.
• Develop tactical recommendations across platforms and audiences.
• Be an expert on buying platforms and emerging tech solutions.
• Identify training needs and mentor junior staff.
• Update Activation Leads on performance, health, and growth opportunities.
• Contribute to thought leadership and collateral across digital and programmatic investment teams.

Conocimientos

Team leadership

Programmatic buying

Campaign optimization

QA best practices

Mentorship

Communication skills

Analytical skills

MS Office

DSP platforms

Ad servers

DMPs

Analytics dashboards

Educación

Bachelor's degree

Herramientas

DSPs

Ad servers

Ad verification platforms

DMPs

Analytics dashboards

Planning/financial platforms

MS Office Suite

Descripción del empleo

Job Description:

Role Purpose:

The Associate Director (AD) manages daily workflow forthe team across specifiedaccount(sforprogrammatic buying,within the dentsu portfolio of agencies,including Carat,dentsuX, andiProspect.They oversee tactical development, campaign activation, pacing andoptimizations, and contribute to reporting.The AD is responsible for reviewing client deliverables to ensurequalityoutputs.

The AD is accountable for monitoring campaign performance and proactively ensuring optimization andthatanyneeded course-correctionsare implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The ADassiststheUSAActivation Leadswith managing timelines and priorities to ensure high-quality,on-time deliverables.Beyond day-to-day team deliverables, theyfosterknowledge-sharing andsupportthe Activation Leadswith central tasks and are key tocultivatinga culture of teamwork and collaboration.

Key Accountabilities:

• Accountableto daily team operations and campaign excellence, ensuringbest practices areevidentin work of the activation/investment team

• Ability to articulate optimizations, rationale, results,and recommendationsin reporting commentary and on client calls,and address concerns as needed

• Developtactical recommendationsshowcasinginnovative thinkingacross platformsandaudiences

• Bean expert onthe buyingplatforms

• Identifyand testemerging tech solutions and innovations, highlighting client value in results and sharingacross hubteam

• Ensure the team adheres to defined processes for campaign management across programmatic channels,with extra oversight onhands-on-keys activation work

• Effectively manage and communicate withdirect reports,managing expectations, timelines,and priorities

• Ability to delegate and foster accountability within junior level team

• Identifytraining and development needs ofteam

• UpdateActivationLeads on team performance, campaign health, and strategic growth opportunities

• Contributeto thoughtleadership, POVs,or other shareable collateral that improves the overall level of knowledge acrossdigital and programmatic investment teams

Qualifications:

• Bachelor’s degree or equivalent 5 years’ experience within the programmatic and digital industry

• Experience with management of a team, with the ability to leada highly successfulteam

• Strong experience acrossall digital media channelsand ability to eloquently speak to each

• Strong understanding of business concepts and clientobjectivestoidentifyexpansion opportunities

• Consistent,exceptional project management

• Excellent verbal and written communications, presentation,and analytical skills

• Collaboration mindsetwith a proactive work ethicand the ability to prioritize multiple tasks

• Ability toretainprofessionalism in all situations

• Detail-oriented with strong attention to project management and follow-through

• Solutions orientated with strong critical thinkingabilitiesand problem-solving skills

• Strong analytical thinking and mathematical skills

• Proficient inprogrammatic technology, platform, and partner solutions,including but not limited to, DSPs, ad servers, adverificationplatforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

• Strong experience working with business applications; MS Office Suiterequired

Location:

Cudinamarca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent