SOME & SEM Associate director

dentsu; Cartagena de Indias; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Carat is seeking an Associate Director to lead a programmatic buying team within the Dentsu network. You will oversee daily workflow, optimization, and reporting across activation and investment teams, ensuring high-quality outputs and timely deliverables.

The role requires strong leadership, deep knowledge of digital media channels, and a collaborative, growth-focused mindset. You will mentor staff, drive best practices, and contribute to client success in a fast-paced environment.

Formación

• Bachelor’s degree or equivalent 5 years’ experience within the programmatic and digital industry.
• Experience with management of a team, with the ability to lead a highly successful team.
• Strong experience across all digital media channels and ability to eloquently speak to each.
• Strong understanding of business concepts and client objectives to identify expansion opportunities.
• Consistent, exceptional project management.
• Excellent verbal and written communications, presentation, and analytical skills.
• Collaboration mindset with a proactive work ethic and ability to prioritize multiple tasks.
• Ability to retain professionalism in all situations.
• Detail-oriented with strong attention to project management and follow-through.
• Solutions oriented with strong critical thinking abilities and problem-solving skills.
• Strong analytical thinking and mathematical skills.

Responsabilidades

• Accountable to daily team operations and campaign excellence, ensuring best practices evident in activation work.
• Articulate optimizations, rationale, results, and recommendations in reporting commentary and client calls.
• Develop tactical recommendations showcasing innovative thinking across platforms and audiences.
• Be an expert on the buying platforms.
• Identify and test emerging tech solutions and innovations, highlighting client value.
• Ensure adherence to defined processes for campaign management across programmatic channels.
• Manage and communicate with direct reports, setting expectations and timelines.
• Delegate and foster accountability within junior team members.
• Identify training and development needs of the team.
• Update Activation Leads on team performance and campaign health.
• Contribute to thought leadership and collateral to improve knowledge across teams.

Conocimientos

Team leadership

Digital media channels

Programmatic tech

Analytics skills

Communication skills

Project management

Collaboration

Problem solving

Educación

Bachelor’s degree or equivalent

Herramientas

DSPs

Ad servers

DMPs

Analytics dashboards

MS Office

Descripción del empleo

Job Description:

Role Purpose:

The Associate Director (AD) manages daily workflow forthe team across specifiedaccount(sforprogrammatic buying,within the dentsu portfolio of agencies,including Carat,dentsuX, andiProspect.They oversee tactical development, campaign activation, pacing andoptimizations, and contribute to reporting.The AD is responsible for reviewing client deliverables to ensurequalityoutputs.

The AD is accountable for monitoring campaign performance and proactively ensuring optimization andthatanyneeded course-correctionsare implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The ADassiststheUSAActivation Leadswith managing timelines and priorities to ensure high-quality,on-time deliverables.Beyond day-to-day team deliverables, theyfosterknowledge-sharing andsupportthe Activation Leadswith central tasks and are key tocultivatinga culture of teamwork and collaboration.

Key Accountabilities:

• Accountableto daily team operations and campaign excellence, ensuringbest practices areevidentin work of the activation/investment team

• Ability to articulate optimizations, rationale, results,and recommendationsin reporting commentary and on client calls,and address concerns as needed

• Developtactical recommendationsshowcasinginnovative thinkingacross platformsandaudiences

• Bean expert onthe buyingplatforms

• Identifyand testemerging tech solutions and innovations, highlighting client value in results and sharingacross hubteam

• Ensure the team adheres to defined processes for campaign management across programmatic channels,with extra oversight onhands-on-keys activation work

• Effectively manage and communicate withdirect reports,managing expectations, timelines,and priorities

• Ability to delegate and foster accountability within junior level team

• Identifytraining and development needs ofteam

• UpdateActivationLeads on team performance, campaign health, and strategic growth opportunities

• Contributeto thoughtleadership, POVs,or other shareable collateral that improves the overall level of knowledge acrossdigital and programmatic investment teams

Qualifications:

• Bachelor’s degree or equivalent 5 years’ experience within the programmatic and digital industry

• Experience with management of a team, with the ability to leada highly successfulteam

• Strong experience acrossall digital media channelsand ability to eloquently speak to each

• Strong understanding of business concepts and clientobjectivestoidentifyexpansion opportunities

• Consistent,exceptional project management

• Excellent verbal and written communications, presentation,and analytical skills

• Collaboration mindsetwith a proactive work ethicand the ability to prioritize multiple tasks

• Ability toretainprofessionalism in all situations

• Detail-oriented with strong attention to project management and follow-through

• Solutions orientated with strong critical thinkingabilitiesand problem-solving skills

• Strong analytical thinking and mathematical skills

• Proficient inprogrammatic technology, platform, and partner solutions,including but not limited to, DSPs, ad servers, adverificationplatforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

• Strong experience working with business applications; MS Office Suiterequired

Location:

Cudinamarca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent