Social Media & Marketing Specialist (Remote, Colombia)

Stayd Collective; Colombia; Remote; COP 49,307,000 - 59,060,000; Full time

Job summary

Stay’d is seeking a Social Media & Marketing Specialist to run content across all brands from a remote LATAM location. You will own social media production, reels and video, and lead the programs that build local relationships with owners and real estate agents.

You’ll coordinate owner mixers and agent campaigns with local teams, managing content quality and engagement. The role blends social media and events, driven by ownership of leads and referrals.

Qualifications

• Experience creating and marketing content, including editing short-form video quickly and well.
• Organize calendars for 8 brands and coordinate an event in the same week.
• Plan and coordinate events remotely, from invites to follow-up.
• Daily use of AI tools like CapCut, Descript, Canva AI, Claude or ChatGPT.
• Be honest about performance: if a tactic did not produce leads, adjust.
• Excellent written and spoken English.

Responsibilities

• Own social strategy, calendar, production, posting and community management for all brands.
• Create reels, short-form video, carousels, property showcases and market highlights.
• Produce AI-scaled assets and adapt one shoot into many for multiple brands.
• Run real estate agent campaigns and referral programs with co-branding content.
• Schedule owner mixers, agent events, and local activations end to end.
• Contribute to brand launches, rebrands, print collateral and swag.

Skills

Content creation

Video editing

Social media management

Event coordination

AI tools

English fluency

Real estate marketing

Brand campaigns

Tools

CapCut

Descript

Canva AI

Claude

ChatGPT

Job description

Social Media & Marketing Specialist
Brand & Community

Stay’d

Full-time | Remote — LATAM

Department: Marketing

Schedule: Monday–Friday

Reports to: Marketing Director

Compensation: USD $1,500 / month

About the brand

Stay’d is a consortium of best-in-class short-term rental management companies building one unified brand across multiple US markets. Each brand keeps its own local identity and team, and Stay’d brings them together with shared resources like technology, marketing, finance and people. Being visible and trusted in each market is what makes that model grow.

The role

You make every Stay’d brand visible, credible and remembered in its market, online and in person. You run social media for the whole portfolio, producing reels, posts and video at volume, and you own the programs that build local relationships: scheduling and coordinating owner and agent mixers, real estate agent campaigns and the department’s special projects.

This seat is both social and events, not one or the other. It is for someone who can create and edit content without waiting on an agency, and who can organize an event from start to finish working with local teams. “It looks great” is not a result. If a format or event is yours, you own the leads and referrals it produces.

Where you sit

You sit in Marketing and report to the Marketing Director, working closely with the brand teams, local staff and freelancers across the collective.

This role is remote and open to people anywhere in Latin America. You coordinate in-person events remotely, with local teams on the ground in each market. Because Stay’d runs shared systems across every brand, your content quality, cadence and event execution become the bar for every Stay’d brand.

What you'll own

• Social strategy, calendar, production, posting and community management for every brand across Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts.
• Reels, short-form video, carousels, property showcases, market highlights and owner testimonials, edited and published yourself, with local teams or freelancers for on-site capture.
• AI-scaled creative: scripts, hook variants, captions, resizing and turning one shoot into many assets across brands.
• Real estate agent campaigns: referral programs, co-branded content, lunch-and-learns and partner toolkits that turn agents into a steady source of owner leads.
• Schedule and coordinate owner mixers, agent events, sponsorships and local activations end to end, from budget and invites to follow-up and getting attendees into the CRM.
• Department projects like brand launches, rebrands as new companies join, print collateral and swag.
• One scoreboard per brand, tracking the clicks, sessions, owner leads, agent referrals and bookings that social and events drive.
• An events playbook and an agent-campaign playbook any brand can run.

What you bring

• Experience creating and marketing content, including editing short-form video quickly and well.
• The organization to run 8 brands’ calendars and an event in the same week.
• Experience planning and coordinating events remotely, from invites and logistics to follow-up.
• Daily use of AI tools like CapCut, Descript, Canva AI, Claude or ChatGPT in your creative workflow.
• Honesty about performance: if something did not produce leads, you say so and change it.
• Excellent written and spoken English.
• STR, hospitality, travel or real estate marketing experience is a plus.
• Existing relationships with real estate agents in our markets, experience running social for multiple brands, or basic Meta Ads are a plus.