Luxury Real Estate Marketing Manager (Spanish Speaker)

Smartscale360; Girardot; À distance; COP 83 777 000 - 104 485 000; Temps partiel

Avantages offerts par ce poste

Permanent remote work

Competitive compensation

Healthcare benefits

Annual performance appraisal

Career growth opportunities

Training and professional development

Work with U.S.-based luxury realestate

Supportive remote team

Résumé du poste

SmartScale360 is seeking a Luxury Real Estate Marketing Manager to independently develop and execute marketing strategies for a U.S.-based luxury real estate business. You will manage social media, create branded content, and generate qualified buyer and seller leads while upholding luxury branding standards.

The role emphasizes Instagram marketing, end-to-end campaign management, and collaboration across time zones.

Qualifications

• Experience in digital marketing and luxury branding.
• Fluent in English and Spanish.
• Ability to manage Instagram campaigns end-to-end.
• Strong content creation and video editing skills.

Responsabilités

• Develop and execute marketing strategies to strengthen brand visibility and generate opportunities.
• Manage Instagram as the primary marketing platform, including content strategy and calendars.
• Create and repurpose content using photography/video assets.
• Schedule and publish on Instagram and Facebook.
• Maintain luxury branding across materials and platforms.

Connaissances

Digital marketing

Social media management

Brand management

Marketing strategy

Instagram marketing

Bilingual English/Spanish

Graphic design

Video editing

Content creation

Email marketing

Lead generation

Marketing analytics

Luxury branding

Website CMS

SEO basics

Outils

Rechat

GoHighLevel

ManyChat

Monday.com

Webflow

Google Business Profile

Description du poste

Location: Remote (Philippines) Schedule: Part-Time | Approximately 20-25 Hours per Week (Final schedule to be confirmed) Salary: $650 About the Role SmartScale360 is hiring an experienced Luxury Real Estate Marketing Manager to support a U.S.-based luxury real estate business specializing in residential and commercial properties in Palm Beach County, Florida.

This role is ideal for a creative, strategic, and highly organized marketing professional who can independently develop and execute marketing strategies, manage social media platforms, create high-quality branded content, and generate qualified buyer and seller leads.

The ideal candidate understands luxury brand positioning, has strong experience in Instagram marketing, and can manage marketing campaigns from planning through execution and performance tracking.

What You’ll Do

• Develop and execute marketing strategies to strengthen brand visibility, attract qualified buyers and sellers, and generate business opportunities
• Manage Instagram as the primary marketing platform , including content strategy, calendars, reels, posts, and stories
• Create, edit, and repurpose content using professional photography and video assets provided by vendors
• Schedule and publish social media content across Instagram and supporting platforms such as Facebook
• Maintain consistent luxury branding across marketing materials and digital platforms while following real estate advertising standards
• Manage email marketing campaigns using Rechat, including weekly newsletters and property announcements
• Create property marketing campaigns for Coming Soon, Open House, Just Listed, Under Contract, Pending, and Just Sold properties
• Update website content with active listings, upcoming properties, and sold properties
• Manage Google Business Profile activity , including posts, photos, and review-related updates
• Monitor marketing performance and analytics to identify opportunities for improvement
• Support lead generation efforts and ensure marketing inquiries are properly directed to the CRM for follow-up
• Design and coordinate branded marketing materials , including listing presentations, pre-listing packages, seller checklists, and outreach materials
• Support additional marketing channels such as LinkedIn, YouTube, blogs, and basic SEO as needed
• Coordinate with vendors and internal teams to ensure marketing projects, content, and campaigns are completed on time

What We’re Looking For

• Proven experience in digital marketing, social media management, brand management, or marketing strategy
• Experience working with luxury brands , preferably in luxury real estate
• Bilingual in English and Spanish , with excellent professional communication skills
• Strong experience managing Instagram marketing , including reels, stories, content planning, and audience engagement
• Excellent graphic design, branding, content creation, and video editing skills
• Experience developing and executing marketing campaigns independently
• Knowledge of email marketing, lead generation, and marketing analytics
• Understanding of luxury brand positioning, visual presentation, and brand consistency
• Familiarity with website content management, Google Business Profile, and basic SEO
• Strong organizational, multitasking, and project management skills
• Highly detail-oriented, creative, proactive, and results-driven
• Able to work independently, manage deadlines, and communicate effectively across time zones
• Comfortable learning new marketing platforms, CRM systems, and automation tools

Tools You’ll Use

Social Media Management: Instagram, Facebook, Meta Business Suite Graphic Design & Video Editing: Professional design and video editing tools for social media content and reels Email Marketing & CRM: Rechat, GoHighLevel Marketing Automation: ManyChat Project Management: Monday.com Website Management: Webflow Local Marketing: Google Business Profile Productivity & Internal Systems: Okta, FETCH, iCloud, and related platforms Analytics: Social media insights, email campaign analytics, and marketing performance tracking tools Prior experience with Rechat, GoHighLevel, ManyChat, Monday.com, Webflow, and internal systems is an advantage but not required.

Training will be provided.

Work-From-Home Requirements

Laptop/PC: Intel i5 (or equivalent) with at least 8GB RAM Internet: Stable 100 Mbps connection Backup: Secondary internet connection, backup device, and reliable power source Work Environment: Professional, quiet, and suitable for remote collaboration and marketing work Schedule Work Schedule: Part-time, approximately 20-25 hours per week Availability: Must be available based on the client's operational needs Shift: Must be flexible to coordinate with a U.S.-based client during agreed working hours Please ensure you have an open and flexible schedule until your final work hours are confirmed.

Why Join SmartScale360?

• Permanent remote work
• Competitive compensation
• Healthcare benefits
• Annual performance appraisal
• Career growth opportunities
• Training and professional development
• Opportunity to work with an established U.S.-based luxury real estate business
• Supportive and collaborative remote team

Are you a creative, strategic, and detail-oriented marketing professional with a passion for luxury branding, social media, and digital marketing?

If you have strong experience in Instagram marketing, content creation, brand management, and marketing strategy , we’d love to hear from you.