SEO Specialist (Remote, Colombia)

Stayd Collective; Colombia; Remote; COP 61,408,000 - 72,245,000; Full time

Job summary

Stay’d is seeking a hands-on SEO Specialist to turn organic search into owner leads and direct bookings across our 8+ brand sites. You will own keyword research, AI-driven content workflows, and on-page/technical SEO, measuring impact through sessions and conversions.

This remote LATAM role sits in Marketing, reporting to the CMO, and collaborates with dev and brand teams. You’ll shape the portfolio’s SEO playbook and drive scalable content across the brand network.

Qualifications

• Hands-on experience growing organic traffic and conversions with measurable results.
• Daily use of AI to produce content with clear success signals.
• Strong editing skills to make AI drafts local and accurate.
• Familiarity with GSC, GA4, Screaming Frog/Sitebulb and Ahrefs/Semrush.
• Directness about results and reallocation when a cluster underperforms.
• Excellent written English.
• Programmatic SEO, multi-location sites, or SQL/Looker Studio reporting is a plus.

Responsibilities

• Own keyword research, topic clusters, briefs, drafts, and publishing for 8+ brand sites.
• Develop AI-driven workflows to scale page creation with quality control.
• Uphold brand voice, local accuracy, and E-E-A-T across pages.
• Handle on-page and technical basics: titles, meta, internal links, schema, indexation.
• Support local search via Google Business Profile, citations, and local links.
• Improve AI-generated content quality and measure impact with dashboards.
• Publish a scalable playbook for onboarding new brands to the content engine.

Skills

Organic traffic growth

AI content workflows

Editing skills

Results-focused

Written English

Programmatic SEO

Multi-location SEO

Tools

GSC

GA4

Screaming Frog

Sitebulb

Ahrefs

Semrush

DataForSEO

SQL

Looker Studio

Job description

SEO Specialist
Content & Organic Growth

Stay’d

Full-time | Remote — LATAM

Department: Marketing

Schedule: Overlap with U.S. Mountain Time mornings preferred

Reports to: CMO

Compensation: USD $1,700–$2,000 / month

About the brand

Stay’d is a consortium of best-in-class short-term rental management companies building one unified brand across multiple US markets. Each brand keeps its own local identity and team, and Stay’d brings them together with shared resources like technology, marketing, finance and people. Organic demand that turns into new owners and direct bookings is what makes that model grow.

The role

You turn organic search into one of the largest sources of owner leads and direct bookings across our 8+ brand sites. You produce search content at a volume a traditional content team cannot reach, using AI as your production engine, and you hold every page to one test: did it increase sessions, and did those sessions convert?

It is a role for a hands‑on SEO who edits like a local and measures like an analyst, not a writer who wants to hand‑craft five posts a month. Publishing a page is not the same as growing the business. If a cluster is yours, you own whether it brings in leads and bookings, and you fix it or cut it if it does not.

Where you sit

You sit in Marketing and report to the CMO, working closely with dev, the brand teams and the rest of marketing. This role is focused on organic search, not paid ads, but your insights on what owners and guests are searching for will help shape the rest of our marketing too.

This role is remote and open to people anywhere in Latin America. Because Stay’d runs shared systems across every brand, the pipeline and quality bar you build become how Stay’d does SEO across the portfolio.

What you’ll own

• Keyword research, topic clusters, briefs, drafts, publishing and refreshes across 8+ brand sites: destination guides, neighborhood pages, owner‑acquisition pages, FAQs and comparison pages.
• AI workflows (Claude, Cursor, custom prompts, templates, programmatic pages) that take a page from keyword to published at scale, with less editing time per page and without the content reading like AI wrote it.
• The quality bar: each brand’s voice, local accuracy and E-E-A-T. No thin pages, no duplicated copy across brands, no invented claims, and every AI draft fact‑checked by a human.
• On‑page and technical basics: titles, meta, internal linking, schema, indexation, Core Web Vitals flags and redirects, partnering with dev on anything bigger.
• Local search through Google Business Profile, citations and local links for each brand.
• AI search visibility, so our brands get cited in AI Overviews, ChatGPT and Perplexity for owner and guest questions.
• One scoreboard per brand, tracking rankings to sessions to owner leads and bookings in GSC, GA4 and StaydOS.
• A playbook that lets the next brand onboard to the content engine in weeks, not quarters.

What you bring

• Hands‑on experience growing organic traffic and conversions, with before‑and‑after numbers to show for it.
• Daily use of AI to produce content, with clear opinions on what works and where the line is.
• Strong editing skills: you can make an AI draft sound local, specific and true.
• Comfort with GSC, GA4, Screaming Frog or Sitebulb, and Ahrefs, Semrush or DataForSEO.
• Directness about results: if a cluster is not converting, you say so and reallocate.
• Excellent written English.
• STR, hospitality, travel or real estate SEO experience is a plus.
• Programmatic SEO, multi‑location sites, or SQL, Looker Studio and scripts for your own reporting are a plus.