Social Media & Digital Marketing Manager

Smartscale360; Girardot; Remote; COP 17,492,000 - 20,952,000; Part time

Benefits offered by this job

Permanent remote work

Healthcare benefits

Career growth opportunities

Training and development

Job summary

SmartScale360 is seeking an experienced Social Media & Marketing Manager to support a U.S.-based luxury real estate business in Palm Beach County, FL. The role is remote from the Philippines and part-time, about 20–25 hours per week, with salary PHP 35,000 per month.

You will lead digital marketing efforts, craft premium content, manage calendars, and drive campaigns across Instagram, email, and websites to elevate brand presence.

Qualifications

• Proven experience in digital marketing, social media management, content creation, or brand management.
• Strong understanding of luxury brand aesthetics, premium design standards, sophisticated content presentation, and high-end visual storytelling.
• Experience managing marketing for luxury brands, luxury real estate, influencers, or personal brands is highly preferred.

Responsibilities

• Develop and execute marketing strategies to strengthen luxury brand visibility and generate qualified buyer and seller leads.
• Create and maintain content calendars, marketing schedules, and long-term content strategies.
• Manage Instagram as the primary marketing platform, including reels, posts, stories, captions, and audience engagement.
• Turn daily video clips and raw footage into polished, engaging Instagram reels and social media content.
• Edit videos, enhance photos, design graphics, and repurpose professional photography and video assets.
• Create content that reflects luxury brand aesthetics, sophisticated visual storytelling, and premium brand positioning.

Skills

Social Media

Content Creation

Brand Management

Luxury Branding

Instagram Marketing

Video Editing

Email Marketing

English Writing

Translation

Strategic Planning

Tools

Canva

Adobe Creative Suite

CapCut

Photoshop

Meta Business Suite

GoHighLevel

ManyChat

Monday.com

Webflow

Google Business Profile

iCloud

Job description

Location: Remote (Philippines) Schedule: Part-Time | Approximately 20–25 Hours per Week (Final schedule to be confirmed) Salary: PHP 35,000/month

About the Role

SmartScale360 is hiring an experienced Social Media & Marketing Manager to support a U.S.-based luxury real estate business in Palm Beach County, Florida.

We're looking for a creative, strategic, and highly organized marketing professional with a strong understanding of luxury branding, premium visual aesthetics, social media marketing, and digital content creation.

The ideal candidate knows how luxury brands should look, sound, and present themselves online.

They must have a strong eye for sophisticated design, elegant visuals, polished content, and consistent brand positioning.

This is a long-term opportunity for someone who can independently manage marketing initiatives, create engaging content, and continuously improve the brand's digital presence.

What You’ll Do

• Develop and execute marketing strategies to strengthen luxury brand visibility and generate qualified buyer and seller leads
• Create and maintain content calendars, marketing schedules, and long-term content strategies
• Manage Instagram as the primary marketing platform, including reels, posts, stories, captions, and audience engagement
• Turn daily video clips and raw footage into polished, engaging Instagram reels and social media content
• Edit videos, enhance photos, design graphics, and repurpose professional photography and video assets
• Create content that reflects luxury brand aesthetics, sophisticated visual storytelling, and premium brand positioning
• Develop, launch, and manage social media and digital marketing campaigns
• Prepare post notes, captions, hashtags, publishing instructions, and content checklists
• Manage social media messages, comments, and inquiries from potential clients
• Create and manage email marketing campaigns, weekly newsletters, and property announcements
• Maintain and update website content, property listings, and Google Business Profile
• Monitor marketing analytics, track campaign performance, and identify opportunities for improvement
• Support lead generation and ensure marketing inquiries are properly directed for follow-up
• Create branded marketing materials, listing presentations, and promotional content
• Maintain organized workflows, checklists, trackers, and marketing documentation
• Organize and share photos, videos, and marketing assets through iCloud
• Coordinate with vendors and internal teams to ensure marketing projects are completed on time
• Work with Spanish-language text, audio, and video content using translation tools when needed

What We’re Looking For

• Proven experience in digital marketing, social media management, content creation, or brand management
• Strong understanding of luxury brand aesthetics, premium design standards, sophisticated content presentation, and high-end visual storytelling
• Experience managing marketing for luxury brands, luxury real estate, influencers, or personal brands is highly preferred
• Experience managing an influencer’s social media presence is a strong advantage
• Strong Instagram marketing skills, including reels, stories, content planning, and audience engagement
• Excellent video editing, reel creation, graphic design, and photo enhancement skills
• Ability to turn raw footage and everyday clips into polished, high-quality marketing content
• Experience developing and executing marketing campaigns independently
• Strong understanding of email marketing, lead generation, content strategy, and marketing analytics
• Experience managing content calendars, marketing workflows, and campaign performance trackers
• Familiarity with website maintenance, Google Business Profile, and basic SEO
• Excellent written English communication skills, including captions, email campaigns, and customer interactions
• Spanish fluency is not required , but must be comfortable translating Spanish-language text and audio when needed
• Creative, strategic, detail-oriented, and highly organized
• Proactive, persistent, resourceful, and motivated to grow in the role
• Open to feedback, adaptable, and comfortable taking ownership of marketing initiatives
• Tech-savvy and able to work independently while managing multiple deadlines

Tools You’ll Use

• Social Media: Instagram, Facebook, Meta Business Suite, LinkedIn, YouTube
• Design & Video Editing: Canva, Adobe Creative Suite, CapCut, or similar professional editing tools
• Email Marketing & CRM: Rechat, GoHighLevel
• Marketing Automation: ManyChat
• Project Management: Monday.com
• Website Management: Webflow
• Local Marketing: Google Business Profile
• File Sharing: iCloud
• Internal Systems: Okta, FETCH
• Analytics: Social media insights, email marketing analytics, and performance tracking tools
• Translation: Translation and transcription tools for Spanish-language content
• Prior experience with Rechat, GoHighLevel, ManyChat, Monday.com, Webflow, and internal systems is an advantage but not required.

Training will be provided.

Work-From-Home Requirements

• Laptop/PC: Intel i5 (or equivalent) with at least 8GB RAM
• Internet: Stable 100 Mbps connection
• Backup: Secondary internet connection, backup device, and reliable power source
• Work Environment: Professional, quiet, and suitable for remote collaboration
• Schedule Work Schedule: Part-time, approximately 20–25 hours per week
• Availability: Must be available based on the client's operational needs
• Shift: Must be flexible to coordinate with a U.S.-based client during agreed working hours
• Please ensure you have an open and flexible schedule until your final work hours are confirmed.

Why Join SmartScale360?

• Permanent remote work
• Competitive compensation
• Healthcare benefits
• Annual performance appraisal
• Career growth opportunities
• Training and professional development
• Long-term opportunity with an established U.S.-based luxury real estate business
• Supportive and collaborative remote team