Outbound Marketing Specialist (Remote, Colombia)

Stayd Collective; Colombia; Remote; COP 61,408,000 - 72,245,000; Full time

Job summary

Stay’d is seeking an Outbound Marketing Specialist to own owner-outreach across email and direct mail channels. You will leverage StaydOS data and external sources to identify high-potential owners, orchestrate multi-touch sequences and push to the sales team with strong context.

You will work remotely across LATAM, collaborating with Marketing and SDRs to measure success in meetings and signed owners, not just opens.

Qualifications

• Hands-on experience running email and direct mail campaigns from end to end.
• Data literacy: ability to pull lists, join sources, build segments and justify choices.
• Daily use of AI to personalize, write and analyze campaigns.
• Rigor around deliverability, compliance and list hygiene.
• Excellent written English.
• Experience with STR/real estate or home services marketing is a plus.
• Experience with the listed tools (Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL or APIs) is a plus.

Responsibilities

• Own email campaigns: sequences, nurture tracks, re-engagements and market updates.
• Manage direct mail end-to-end: postcards, handwritten letters, mailers and market reports.
• Build audiences from StaydOS and external sources to reach owners.
• Use AI-powered outreach to score, personalize and test variants across channels.
• Route qualified responses to CRM and sales with clear context.
• Ensure compliance and list hygiene across brands: CAN-SPAM, opt-outs, suppression lists.
• Maintain a single scoreboard per brand and channel showing cost per meeting and per signed owner.
• Develop a repeatable outbound playbook for new brands.

Skills

Email marketing

Direct mail

AI personalization

Data literacy

Deliverability & compliance

Tools

Lob

PostGrid

Handwrytten

Clay

Apollo

Klaviyo

HubSpot

SQL/APIs

Job description

Outbound Marketing Specialist
Targeted Outreach

Stay’d

Full-time | Remote — LATAM

Department: Marketing

Schedule: Overlap with U.S. Mountain Time mornings preferred

Reports to: Marketing Director

Compensation: USD $1,700–$2,000 / month

About the brand

Stay’d is a consortium of best-in-class short-term rental management companies building one unified brand across multiple US markets. Each brand keeps its own local identity and team, and Stay’d brings them together with shared resources like technology, marketing, finance and people. Reaching the right owners first, with the right message, is what makes that model grow.

The role

You own every outbound channel that reaches property owners before they reach us: email campaigns, direct mail, letters, postcards and multi-touch sequences. Then you push past “blast the list.” You use AI and the data in StaydOS to decide who to contact, when, with what message and through which channel.

It is a role for an outbound marketer who measures success in meetings and signed owners, not opens and sends. You build and run the engine and hand warm responses to sales; this is not a cold-calling seat. Sending a campaign is not the same as filling the pipeline. If a channel is yours, you own its cost per signed owner.

Where you sit

You sit in Marketing and report to the Marketing Director, working closely with the SDR and sales team, and with the brand teams across the collective.

This role is remote and open to people anywhere in Latin America. Because Stay’d runs shared systems across every brand, your targeting logic, compliance discipline and measurement become how Stay’d does outbound.

What you'll own

• Email campaigns: owner-acquisition sequences, nurture tracks, re‑engagement of cold leads and market updates, including deliverability, segmentation and testing.
• Direct mail end to end: postcards, handwritten‑style letters, owner mailers and market reports, from list building and creative to vendors, schedules and tracking.
• Audiences built from StaydOS data and external sources, such as underperforming nearby listings, self‑managed owners, owners in new markets and lost deals worth another try.
• AI‑powered outreach that scores and prioritizes prospects, personalizes each message, tests variants and automates sequences across email, mail and SDR handoff.
• Qualified responses routed into the CRM and to sales with clean context, closing the loop on which touches produced meetings and signed owners.
• Compliance and list hygiene across brands: CAN‑SPAM, opt‑outs, suppression lists and do‑not‑contact flags.
• One scoreboard per brand and channel, from sends to signed owners, with cost per meeting and cost per signed owner front and center.
• A repeatable outbound playbook any new brand can launch in weeks.

What you bring

• Hands‑on experience running email and direct mail end to end, with response and conversion numbers to show for it.
• Data literacy: you can pull a list, join sources, build a segment and explain why it should work.
• Daily use of AI to personalize, write and analyze.
• Rigor around deliverability, compliance and list hygiene.
• Directness about math: if a channel’s cost per signed owner does not pencil, you say so with the funnel numbers.
• A bias for testing instead of waiting for the perfect list.
• Excellent written English.
• STR, property management, real estate or home services marketing experience is a plus.
• Experience with Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL or APIs is a plus.