Social & Content Lead: Native Campaigns & Insights

Colgate-Palmolive; Sur; On-site; COP 42,000,000 - 65,000,000; Full time

Job summary

Colgate-Palmolive in Cali, Colombia is seeking a Social & Content Manager to lead native social strategies within the Integrated Brand Experience team, driving a social-first asset ecosystem that enhances reach, engagement, and conversion.

The role partners with external agencies and local teams to turn campaign ideas into contextual content, manage governance, and monitor performance using advanced analytics.

Qualifications

• Bachelor’s degree and 3+ years in social media, digital content, or creative agency leadership.
• Advanced English language skills and ability to communicate with cross-functional teams.

Responsibilities

• Native Campaign Amplification: ensure social-first asset design and coordinate external agencies.
• Campaign Guardrail Enforcement: validate content aligns with brand objectives and testing models.
• Influencer Agency Governance: oversee contracts, metrics, and deliverables.
• Content Lifecycle & Tech Stack Operations: manage asset metadata and system adoption.
• Multimodal Asset Structuring: direct teams to index multimodal content strings.
• Professional Brand Ambassadorship Integration: collaborate with dental professionals as KOLs on TikTok/Instagram.
• Performance Analysis: monitor social listening and campaign analytics to derive insights.

Skills

Social media management

Strategic content planning

Influencer partnerships

Data-driven decision making

English proficiency

Education

Bachelor’s degree

Tools

Sprinklr

Talkwalker

Dash Hudson

Brandwatch

CreativeX

Bynder

Job description

Colgate-Palmolive in Cali, Colombia is seeking a Social & Content Manager to lead native social strategies within the Integrated Brand Experience team, driving a social-first asset ecosystem that enhances reach, engagement, and conversion.

The role partners with external agencies and local teams to turn campaign ideas into contextual content, manage governance, and monitor performance using advanced analytics.