Social & Content Specialist-Andina

Colgate-Palmolive Company; Sur; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Colgate-Palmolive Company in Cali, Valle del Cauca, Colombia, is seeking a Social & Content Manager to lead the local strategy for social media and owned digital content ecosystems within the Integrated Brand Experience team.

You will amplify native campaigns, enforce guardrails, govern influencer programs, manage content lifecycles and the tech stack, and collaborate with dental professionals as KOLs across TikTok and Instagram.

Qualifications

• Bachelor’s degree required.
• Minimum of 3 years of progressive experience in social media management, integrated media planning, digital content execution, or creative agency leadership.
• Advanced English proficiency.
• Proven track record designing native content across Meta Suite, TikTok, YouTube and emerging channels.
• Hands-on with social listening, influencer mapping, and content analytics tools.

Responsibilities

• Native Campaign Amplification: ensure social-first content and manage external agencies.
• Campaign Guardrail Enforcement: ensure content aligns with brand objectives.
• Influencer Agency Governance: manage influencer contracts, metrics, and deliverables.
• Content Lifecycle & Tech Stack Operations: manage assets, taxonomy, and Core Content Tech Stack.
• Multimodal Asset Structuring: direct production teams to index multimodal content strings.
• Professional Brand Ambassadorship Integration: collaborate with local marketing to vet and transform dental professionals into KOLs.
• Performance Analysis: monitor social listening and campaign analytics to extract insights.

Skills

Native content

Social media

Agency leadership

Content analytics

AI tools

Education

Bachelor's degree

Tools

Sprinklr

Talkwalker

Dash Hudson

Brandwatch

Job description

Relocation Assistance Offered Within Country

Job Number #173612 - Cali, Valle del Cauca, Colombia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary:

The Social & Content Manager is the local market engine responsible for leading the strategic implementation, optimization, and native execution of social media and owned digital content ecosystems - including professional dentists programs. Sitting within the Integrated Brand Experience (IBE) team, this position is accountable for turning core campaign ideas into a highly contextualized, "social-first" asset ecosystem that drives measurable consumer reach, engagement, and conversion.

Key Responsibilities

• Native Campaign Amplification: Evaluates local market marketing briefs and creative proposals to ensure they are architected social-first rather than retrofitted from traditional media formats. Directs external creative and influencers agencies to maximize asset customization across digital channels.

• Campaign Guardrail Enforcement: Screens all platform-specific hooks, creative variations, and dynamic testing models to guarantee that localized content directly addresses and answers the brand's core commercial objectives.

• Influencer Agency Governance: Directly controls the operational workflows, contracts, campaign metrics, and execution deliverables of the specialized external influencer agency.

• Content Lifecycle & Tech Stack Operations: Manage the digital asset lifecycle for digital touchpoints, enforcing strict metadata and assets taxonomy guidelines. Direct user adoption and compliance of the core Content Tech Stack (e.g., CreativeX, Digital Asset Management systems, and Global Content Factories).

• Multimodal Asset Structuring: Directs production teams to design and index multimodal content strings

• Professional Brand Ambassadorship Integration: Partners directly with the local Professional Marketing team and specialist agencies to select, vet, and transform dental professionals into highly authentic social media Key Opinion Leaders across TikTok and Instagram.

• Performance Analysis: Monitors real-time social listening, platform metrics, and campaign analytics to extract actionable consumer insights.

Required Qualifications

• Education: Bachelor’s degree.

• Experience: Minimum of 3 years of progressive experience in social media management, integrated media planning, digital content execution, or creative agency leadership

• Languages: English advanced

• Functional and technical skills:

  • Proven track record of designing and executing native content architectures across Meta Suite, TikTok, YouTube, and emerging channels.

  • Hands-on proficiency with social listening, influencer mapping, and content analytical tools (e.g., Sprinklr, Talkwalker, Dash Hudson, Brandwatch).

  • Demonstrates an AI-savvy operational mindset, continuously integrating emerging conversational tools and platform automation features to future-proof local brand touchpoints.

Preferred Qualifications

• Deep understanding of digital production workflows, metadata governance, and operational platforms (e.g., CreativeX, Bynder, Stibo, Asana, SmartSheets) is a plus.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.