Social Campaign Analyst

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a Social Analyst L2 to lead campaigns across Meta, Twitter, LinkedIn, Snapchat, TikTok, Pinterest and Reddit. You will setup, monitor, optimize, and report on performance while collaborating with a global team to hit client objectives.

The ideal candidate has intermediate campaign mgmt skills, strong communication, and a data-driven mindset to deliver insights and growth opportunities.

Formación

• Intermediate social media campaign management/optimization knowledge.
• Good communication skills.
• Result oriented mindset.
• Attention to detail and strong analytical abilities.
• Technical savvy with digital advertising knowledge.
• Solid understanding of major platforms (Meta, Twitter, LinkedIn, Snapchat, Pinterest, TikTok).
• Intermediate Excel knowledge.
• Desirable knowledge in Community Management, Media Planning, Media Buying, or Creative Strategy.

Responsabilidades

• Setup social campaigns across required platforms following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor campaign health and optimize budgets, conversions, bids, and ad creative.
• Ensure the quality of deliverables and campaign setup within social platforms.
• Proactively identify issues and propose solutions.
• Maintain daily communication with the client’s campaign managers.
• Deliver recommendations and analysis for beta tests and new platforms.
• Assist with social and digital media trainings and certifications.
• Coordinate daily with the global account team to ensure flawless execution.
• Identify growth opportunities and report them to the client.
• Document best practices to improve team efficiency.
• Stay updated on industry trends through journals and marketing sources.

Conocimientos

Social media campaign management

Communication skills

Attention to detail

Analytical skills

Technical savvy

Excel knowledge

Platform knowledge

Herramientas

GCM

Sizmek

Marin

Kenshoo

4C

IAS

MOAT

Descripción del empleo

Publicis Global Delivery in Bogotá seeks a Social Analyst L2 to lead campaigns across Meta, Twitter, LinkedIn, Snapchat, TikTok, Pinterest and Reddit. You will setup, monitor, optimize, and report on performance while collaborating with a global team to hit client objectives.

The ideal candidate has intermediate campaign mgmt skills, strong communication, and a data-driven mindset to deliver insights and growth opportunities.