Senior Social Strategist

Publicis Groupe; Bogotá; On-site; COP 127,796,000 - 212,993,000; Full time

Benefits offered by this job

Employee events

Technical trainings

Find your path program

Coaching support

Level up program

Job summary

Publicis Global Delivery is seeking a Senior Social Strategist with a strong understanding of the social media landscape and a technically driven, organized approach. The ideal candidate has 3–4+ years of experience managing campaigns across multiple platforms and a solid discipline for strategy that drives account operations.

You will join a global team of over 5,000 employees, emphasizing digital transformation, cross-team communication, and the broader social ecosystem.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communication, Business, or relevant field.
• English Level C1.
• 3–4+ years of experience managing social media advertising campaigns across two or more platforms (Meta, Twitter, Snapchat, Pinterest, TikTok, LinkedIn).
• Advanced social media campaign management/optimization knowledge.
• Strong communication, attention to detail, analytical and teamwork skills.
• Advanced Excel knowledge.

Responsibilities

• Manage administration of social campaigns including activation, maintenance, and post-buy recaps, aligned with planning needs and objectives.
• Analyze & recommend budget allocations for strategic media plans; target geography, scheduling, and spend; communicate guidelines to media buyers.
• Ensure deliverables are provided to clients within established timeframes and meet requirements.
• Maintain timely, clear communication between PGD and the Agency with best practices.
• Foster a healthy team environment with one-to-one sessions and team-building activities.
• Support the team during issues, guiding next steps with immediate, accurate solutions.
• Ensure tools and resources are available to keep operations at high standards.

Skills

Social media advertising

Campaign management

Budget optimization

Analytics

Communication

Team leadership

Excel

English C1

Education

Bachelor’s Degree

Tools

Meta Ads

TikTok for Business

LinkedIn Ads

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Overview

This position is available in Costa Rica, Colombia and Peru.

Publicis Global Delivery is looking for a Senior Social Strategist with a strong understanding of the social media landscape, and technically driven and organized, who has a minimum of 3-4+ years of experience managing different platforms in social media; it is important to have a good discipline understanding, and the key action points to generate strategies that can ensure the success of the account's operations.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Focusing on the administration of social campaigns, including campaign activation & maintenance, and post-buy recaps, ensuring the timely and successful delivery of proper solutions aligned with planning needs and campaign objectives, while making sure all processes are completed correctly before the campaign launch.


• Analyze, and make the necessary recommendations to allocate in the best possible the advertising budget, resulting in strategic and effective media plans. Plans typically include analysis and recommendations on targeting, geography, scheduling, and budget, also ensure that media objectives, strategies and execution guidelines are clearly communicated to media buyers.


• Ensuring the deliverables are provided to the clients within the established time frame and according to what was requested.


• Ensure that there is a fluid communication between PGD and the Agency, i.e., that emails are answered in a timely manner and applying the best communication practices.


• Ensure healthy coexistence and promote an optimal work environment within the team, this includes one to one session, team building sessions, etc.


• Give support and accompaniment to the team when any kind of issue or novelty of any kind arises, being the one who guides the next steps and proposing immediate and accurate solutions.


• Guarantee that the necessary tools and resources are used to ensure that processes are met and that the operation is maintained under our standards of excellence. (Resources such as training, files, computer equipment, etc.).


• Leadership of account status meetings, with the onshore and offshore team.

Qualifications

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.


• English Level C1.


• Minimum 3-4+ years of experience running social media advertising campaigns in two or more social platforms such as Meta Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, Tik Tok for Business, LinkedIn Ads.


• Advance social media campaign management/optimization knowledge.


• Strong communication skills.


• Result oriented skills.


• Attention to details skills.


• Analytical skills.


• Strong teamwork and client orientation skills to help the team grow.


• In-depth knowledge of digital platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.


• Advance Excel knowledge.


• Intermediate project management skills.

Additional information

• Employee engagement activities and events


• Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms


• Find your path Program


• You will have a coach that will support and help you grow


• Level up Program