Social Analyst

Publicis Groupe; Bogotá; On-site; COP 36,000,000 - 60,000,000; Full time

Benefits offered by this job

Employee engagement activities

Technical trainings

Find your path Program

Level up Program

Job summary

Publicis Groupe seeks a Social Analyst L2 to manage digital campaigns across multiple social platforms including Meta, Twitter, Snapchat, Pinterest, TikTok, LinkedIn, Reddit, and more. You will set up campaigns, monitor performance, and optimize budgets to meet client objectives while maintaining high-quality deliverables.

You will engage daily with clients and internal teams, analyze results, and suggest growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• English proficiency at B2 or higher.
• 1–2+ years of experience running social media advertising campaigns on two or more platforms.
• Solid knowledge of campaign management/optimization for social media.
• Strong knowledge of at least one social platform and overall media landscape.

Responsibilities

• Set up social campaigns on required platforms according to guidelines.
• Lead weekly status calls with stakeholders and provide performance guidance.
• Monitor campaign health and optimize budgets, bids, and creatives to meet objectives.
• Ensure quality of delivery and correct set up within social platforms.
• Communicate with client campaign managers and report issues promptly.
• Deliver recommendations and analysis for beta tests, new platforms, and vendors.
• Support social and digital training sessions and certifications.
• Engage with global account teams to ensure flawless execution.

Skills

Social media ads management

Analytical skills

Excel skills

English level B2+

Campaign optimization

Multi-platform advertising

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

Meta Ads

Twitter Ads

Snapchat Ads

Pinterest Ads

TikTok for Business

LinkedIn Ads

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Overview

This position is available in Costa Rica, Colombia and Peru.

Publicis Global Delivery is looking for a Social Analyst L2 who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple social platforms such as Facebook, Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, and Reddit.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup social campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the social media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors.
• Assist to Social and Digital media training sessions and complete the required certification and updates.
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• English Level B2 or above.
• Minimum 1- 2+ years of experience running social media advertising campaigns in two or more social platforms such as Meta Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, Tik Tok for Business, LinkedIn Ads.
• Intermediate social media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one social media platform while showing a good understanding of the overall media landscape (Meta, twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tik Tok for Business).
• Intermediate Excel Knowledge.

Additional information

• Employee engagement activities and events
• Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
• Find your path Program
• You will have a coach that will support and help you grow
• Level up Program