Senior Social Analyst

Publicis Global Delivery (PGD); Bogotá; Presencial; COP 40.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Paid Social Analyst to drive execution, optimization, and performance analysis of paid social campaigns across leading platforms including Meta, TikTok, LinkedIn, and Pinterest.

The role requires 2+ years of hands-on experience managing paid social campaigns, strong knowledge of Meta Ads Manager, and the ability to optimize campaigns using performance data in a fast-paced global environment.

Formación

• 2+ years of hands-on experience managing paid social campaigns.
• Strong experience with Meta Ads Manager is required.
• Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, or other paid social platforms.
• Proven experience optimizing campaigns based on performance data.
• Strong understanding of paid media KPIs: CTR, CPC, CPM, CPA, ROAS, Conversion Rate, Frequency.
• English level B2+ or higher.

Responsabilidades

• Set up, launch, manage, and optimize paid social campaigns across Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and other social platforms.
• Monitor campaign pacing, budgets, and performance to meet KPIs and objectives.
• Perform ongoing optimizations to improve efficiency, conversions, and overall performance.
• Analyze campaign data and provide actionable insights and optimization recommendations.
• Prepare campaign performance reports and post‑campaign analyses.
• Conduct account audits and identify optimization opportunities.
• Ensure quality and accuracy throughout campaign setup, execution, and reporting.
• Collaborate with cross‑functional teams to support campaign success.
• Stay up to date with platform updates, industry trends, and best practices.
• Manage campaigns across leading paid social platforms.

Conocimientos

Paid social campaigns

Campaign optimization

Data analysis

Cross-functional collaboration

English level B2+

Attention to detail

Communication skills

Teamwork

Problem solving

Global clients

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Descripción del empleo

At Publicis Global Delivery (PGD), we're looking for a Paid Social Analyst to join our team and drive the execution, optimization, and performance analysis of paid social campaigns across leading platforms such as Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and other paid social platforms.

This role is ideal for someone with 2+ years of hands‑on experience managing paid social campaigns, who is passionate about performance marketing, data‑driven optimization, and delivering measurable business results in a fast‑paced global environment.

• Set up, launch, manage, and optimize paid social campaigns across Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and other social platforms.
• Monitor campaign pacing, budgets, and performance to ensure KPIs and business objectives are achieved.
• Perform ongoing optimizations to improve campaign efficiency, conversions, and overall performance.
• Analyze campaign data and provide actionable insights and optimization recommendations.
• Prepare campaign performance reports and post‑campaign analyses.
• Conduct account audits and identify optimization opportunities.
• Ensure quality and accuracy throughout campaign setup, execution, and reporting.
• Collaborate with cross‑functional teams to support campaign success.
• Stay up to date with platform updates, industry trends, and best practices.
• 2+ years of hands‑on experience managing paid social campaigns.
• Strong experience with Meta Ads Manager is required.
• Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, or other paid social platforms.
• Proven experience optimizing campaigns based on performance data.
• Strong understanding of paid media KPIs, including CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Frequency.
• Experience creating performance reports and presenting optimization recommendations.
• English level B2+ or higher.
• Performance Marketing
• Campaign Optimization
• Data Analysis
• Analytical Thinking
• Attention to Detail
• Communication Skills
• Problem Solving
• Teamwork
• Work with global clients and international teams.
• Manage campaigns across leading paid social platforms.
• Continuous learning and career development opportunities.
• Collaborative, innovative, and inclusive culture.