Paid Ads Manager

Algofy; Colombia; Híbrido; COP 133.920.000 - 267.840.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Remote opportunities

Open paid time off policy

Quarterly performance reviews

Descripción de la vacante

Algofy is seeking a Paid Ads Manager in Colombia to drive performance across a portfolio of client accounts. You will plan, manage, optimize, and analyze campaigns across paid search and paid social to deliver measurable growth.

Collaboration with strategy, success, creative, and analytics teams is essential to align efforts with client business goals. The role emphasizes commercial mindset, analytical rigor, and platform proficiency (Google Ads, Meta Ads Manager) with opportunities in

Formación

• 2+ years of hands-on paid media experience in digital marketing or an ad agency.
• Strong experience managing both paid search and paid social campaigns.
• Advanced knowledge of Google Ads and Meta Ads Manager.
• Experience with Microsoft Ads, LinkedIn Ads, TikTok Ads or similar platforms is preferred.
• Programmatic experience with DV360 or The Trade Desk is a plus.
• Experience managing meaningful client budgets across multiple accounts.
• Strong understanding of campaign structure, bidding, tracking, attribution, and optimization.
• Familiarity with GA4, GTM, reporting tools, and CRM data is a plus.

Responsabilidades

• Develop and manage paid media strategies across paid search and paid social.
• Build, launch, optimize, and scale campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other platforms.
• Recommend channel mix, budget allocation, targeting, bidding, and campaign structure.
• Manage campaigns from awareness to retention across the funnel.
• Ensure paid media supports wider client goals.
• Identify opportunities to test new platforms and formats.
• Support programmatic campaigns when relevant.
• Monitor performance and make data-driven optimization decisions.
• Turn campaign data into insights and actionable recommendations.

Conocimientos

Paid media

Paid search

Paid social

Analytics

Budget management

Client-facing

Cross-functional

Herramientas

Google Ads

Meta Ads Manager

Microsoft Ads

LinkedIn Ads

TikTok Ads

DV360

The Trade Desk

GA4

Google Tag Manager

Descripción del empleo

The Paid Ads Manager is responsible for driving performance across a portfolio of client accounts through strategic planning, campaign management, optimization, and analysis.

This role requires hands-on experience across both paid search and paid social. You will work closely with client strategy, customer success, creative, analytics, and other channel specialists to ensure campaigns are aligned with wider business objectives and deliver measurable growth.

The ideal candidate is commercially minded, highly analytical, and confident managing campaigns across multiple platforms. Experience with programmatic advertising is preferred but not required.

Key Responsibilities

Paid Media Strategy and Management

• Develop and manage paid media strategies across paid search and paid social.
• Build, launch, optimize, and scale campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other relevant platforms.
• Recommend channel mix, budget allocation, targeting, bidding, and campaign structure based on client objectives.
• Manage campaigns across the full funnel, from awareness and acquisition through conversion and retention.
• Ensure paid media activity supports wider client marketing and business goals.
• Identify opportunities to test new platforms, audiences, formats, and campaign approaches.
• Support programmatic campaigns where relevant and based on experience.

Performance Optimization and Analysis

• Monitor performance regularly and make data-driven optimization decisions.
• Analyze results across key metrics including ROAS, CAC, CPA, conversion rate, revenue, and profitability.
• Identify trends, risks, and growth opportunities across accounts.
• Develop and manage testing plans across audiences, creative, messaging, landing pages, and bidding strategies.
• Turn campaign data into clear insights and actionable recommendations.
• Work with analytics teams to ensure tracking, attribution, and reporting are accurate.
• Maintain strong budget pacing and forecasting across assigned accounts.

Client and Cross-Functional Collaboration

• Present campaign performance, insights, and recommendations during client calls and reviews.
• Explain technical paid media concepts in clear, business-focused language.
• Work closely with Customer Success Managers and Client Strategy Leads to align paid media with the wider client strategy.
• Collaborate with creative teams to develop testing plans and improve ad performance.
• Provide clear briefs, feedback, and strategic direction to internal and Global Resource Team specialists.
• Maintain organized workflows, documentation, and account records.

Qualifications

• 2+ years of hands-on paid media experience within a digital marketing, performance marketing, or advertising agency.
• Strong experience managing both paid search and paid social campaigns.
• Advanced knowledge of Google Ads and Meta Ads Manager.
• Experience with Microsoft Ads, LinkedIn Ads, TikTok Ads, or similar platforms is preferred.
• Programmatic experience with platforms such as DV360 or The Trade Desk is a plus, but not required.
• Experience managing meaningful client budgets across multiple accounts.
• Strong understanding of campaign structure, bidding, targeting, tracking, attribution, and conversion optimization.
• Ability to interpret performance data and turn it into clear recommendations.
• Experience with GA4, Google Tag Manager, reporting platforms, and CRM data is preferred.
• Strong communication, organization, prioritization, and client-facing skills.
• Experience working with cross-functional or distributed teams is preferred.

The Good Stuff:

Flexible working hours and remote opportunities

Open paid time off policy you can take days whenever you want

Quarterly performance reviews and annual salary evaluations to support your career growth

Becoming part of a fun and motivated multicultural team at a market-proven, fast-growing company