Global Paid Social Performance Analyst

Publicis Global Delivery (PGD); Bogotá; Presencial; COP 40.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Paid Social Analyst to drive execution, optimization, and performance analysis of paid social campaigns across leading platforms including Meta, TikTok, LinkedIn, and Pinterest.

The role requires 2+ years of hands-on experience managing paid social campaigns, strong knowledge of Meta Ads Manager, and the ability to optimize campaigns using performance data in a fast-paced global environment.

Formación

• 2+ years of hands-on experience managing paid social campaigns.
• Strong experience with Meta Ads Manager is required.
• Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, or other paid social platforms.
• Proven experience optimizing campaigns based on performance data.
• Strong understanding of paid media KPIs: CTR, CPC, CPM, CPA, ROAS, Conversion Rate, Frequency.
• English level B2+ or higher.

Responsabilidades

• Set up, launch, manage, and optimize paid social campaigns across Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and other social platforms.
• Monitor campaign pacing, budgets, and performance to meet KPIs and objectives.
• Perform ongoing optimizations to improve efficiency, conversions, and overall performance.
• Analyze campaign data and provide actionable insights and optimization recommendations.
• Prepare campaign performance reports and post‑campaign analyses.
• Conduct account audits and identify optimization opportunities.
• Ensure quality and accuracy throughout campaign setup, execution, and reporting.
• Collaborate with cross‑functional teams to support campaign success.
• Stay up to date with platform updates, industry trends, and best practices.
• Manage campaigns across leading paid social platforms.

Conocimientos

Paid social campaigns

Campaign optimization

Data analysis

Cross-functional collaboration

English level B2+

Attention to detail

Communication skills

Teamwork

Problem solving

Global clients

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Descripción del empleo

Publicis Global Delivery (PGD) is seeking a Paid Social Analyst to drive execution, optimization, and performance analysis of paid social campaigns across leading platforms including Meta, TikTok, LinkedIn, and Pinterest.

The role requires 2+ years of hands-on experience managing paid social campaigns, strong knowledge of Meta Ads Manager, and the ability to optimize campaigns using performance data in a fast-paced global environment.