Programmatic Analyst

Publicis Groupe; Bogotá; On-site; COP 36,000,000 - 60,000,000; Full time

Job summary

Publicis Global Delivery seeks an experienced Programmatic Media Specialist to lead digital campaigns for assigned advertisers. The role covers billing support, setup, taxonomy creation, monitoring, optimization, and reporting across platforms like DV360, TTD, Verizon, Xandr, and MediaMath.

Strong independence and a focus on quality are essential. You will collaborate with global teams, deliver insights, participate in trainings, and contribute to continuous improvement of the programmatic

Qualifications

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills and result oriented approach.
• Attention to detail and strong analytical ability.
• Technical savvy with digital advertising platforms.
• Experience with at least one programmatic platform (DV360, TTD, others).
• Intermediate Excel knowledge and data-driven decision making.
• Knowledge of additional DSPs and verification tools is a plus.

Responsibilities

• Set up programmatic campaigns across required platforms following guidelines.
• Lead weekly status calls with internal stakeholders and provide pacing strategies.
• Monitor campaign health and optimize budgets, conversions, bids, and creatives.
• Ensure quality of campaign setup and deliverables across platforms.
• Identify issues, propose solutions, and communicate with client teams daily.
• Prepare reports and participate in beta tests and new platform trainings.

Skills

Programmatic advertising

Campaign optimization

Communication skills

Attention to detail

Analytical skills

Excel knowledge

Digital vertical knowledge

Tools

DV360

TTD

Marin

Kenshoo

4C

IAS

DoubleVerify

MOAT

Yahoo DSP

Amazon DSP

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the programmatic media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client's campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Programmatic and Digital media training sessions and complete the required certification and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

• Must require: Intermediate programmatic media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting) Intermediate Excel Knowledge.
• Good to have: Strong knowledge in one of the following fields: Media planning Media Buying Creative strategy Ads Bidding Management Tools: Marin, Kenshoo, 4C. Verification Tools: IAS - Double Verify - MOAT. Knowledge on Yahoo and Amazon DSP.