Senior Programmatic Analyst

Publicis Groupe; Bogotá ciudad; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Senior Programmatic Media Specialist to drive programmatic strategies for global clients in Bogotá. You will lead campaigns, manage budgets, and guide team members toward meeting ROI targets across multiple DSPs.

The role requires independence, a focus on quality, and collaboration with a global team of over 5,000 Publicis Global Delivery professionals. Proficiency in DSPs, data-driven optimization, and strong communication are essential.

Qualifications

• Proven expertise across multiple programmatic DSPs (DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee).
• Strong communication and client-facing skills were demonstrated in previous roles.
• Analytical mindset with attention to detail and data-driven decision making.
• Experience with reporting and analytics tools such as Data Studio, Supermetrics, Power BI, Datorama.
• Knowledge of ad serving tools (GCM, Sizmek) and verification platforms (IAS, MOAT, DoubleVerify).
• Familiarity with media planning/buying and bidding management tools (Marin, Kenshoo, 4C).
• Experience with Paid Social platforms and cross-channel campaigns.

Responsibilities

• Lead development and execution of programmatic media strategies and direct-to-publisher deals using data-driven decisions.
• Manage end-to-end campaign execution: planning, asset handling, and launch readiness.
• Coordinate with publishers to negotiate deals and maintain strong relationships.
• Identify client growth opportunities and drive actions to realize them.
• Provide programmatic and digital media training, supporting team growth.
• Oversee best practices in programmatic media and campaign QA processes.
• Develop and evolve client relationships with exceptional service and strategic recommendations.
• Support career progression within PGD while performing daily responsibilities.
• Deliver recommendations and optimizations aligned with client objectives.

Skills

Strong communication skills

Result oriented

Attention to detail

Analytical skills

Teamwork and client orientation

Excel knowledge

Reporting tools knowledge

Ad serving tools knowledge

Verificators knowledge

Paid Social Platforms

Tools

DV360

TTD

Yahoo

Verizon

Xandr

Amazon

Teads

Amobee

GCM

Sizmek

IAS/MOAT/DoubleVerify

Marin

Kenshoo

4C

Data Studio

Supermetrics

Power BI

Datorama

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Senior Programmatic Media Specialist who wants to help our global clients succeed and, our team continue growing. You will directly contribute to transforming our international clients' businesses by running and activating programmatic campaigns and guiding team members to improve their technical goals. You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. You will develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.The ideal candidate has independence and a focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. If you are passionate about digital marketing and possess the required skills, this opportunity may be the perfect fit for you.

Responsibilities

• Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.
• Lead all aspects of campaign execution, including planning, documentation, handling assets, and acquiring or providing all requirements for campaign launches.
• Coordinate with publishers to set up and handle deals and build a good rapport and collaborative relationship with publishers.
• Proactively identify client growth opportunities and take actions to ensure they happen.
• Assist in programmatic and digital media training sessions. You will have the time and opportunity to grow and helpothers succeed.
• Oversee the development, rollout, and adherence to programmatic best practices.
• Prepare, train, and certify yourself to evolve and continue your career path within PGD while working on your daily tasks.
• Develop, improve, and maintain relationships with clients through exceptional client service.
• Provide clients with recommendations and optimization strategies that are aligned with their objectives.
• Be responsible for campaign optimizations and the QA process.

Qualifications

• Must require:Advance expertise in two or more Programmatic DSPs Platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee among others.
• Strong communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Previously trained in digital branding or performance campaigns.
• In-depth knowledge of programmatic platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
• Intermediate Excel knowledge.
• Strong teamwork and client orientation skills to help the team grow.
• Intermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi and Datorama.
• Strong knowledge managing Ad serving tools (GCM, Sizmek) and Verificators (IAS – MOAT –Double Verify).
• Good to have:Strong knowledge in one/two of the following fields:Media planningMedia BuyingCreative strategyBidding Management Tools: Marin, Kenshoo, 4C.
• Paid Social Media Platforms.