Senior Programmatic Media Strategist

Publicis Groupe; Bogotá ciudad; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Senior Programmatic Media Specialist to drive programmatic strategies for global clients in Bogotá. You will lead campaigns, manage budgets, and guide team members toward meeting ROI targets across multiple DSPs.

The role requires independence, a focus on quality, and collaboration with a global team of over 5,000 Publicis Global Delivery professionals. Proficiency in DSPs, data-driven optimization, and strong communication are essential.

Qualifications

• Proven expertise across multiple programmatic DSPs (DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee).
• Strong communication and client-facing skills were demonstrated in previous roles.
• Analytical mindset with attention to detail and data-driven decision making.
• Experience with reporting and analytics tools such as Data Studio, Supermetrics, Power BI, Datorama.
• Knowledge of ad serving tools (GCM, Sizmek) and verification platforms (IAS, MOAT, DoubleVerify).
• Familiarity with media planning/buying and bidding management tools (Marin, Kenshoo, 4C).
• Experience with Paid Social platforms and cross-channel campaigns.

Responsibilities

• Lead development and execution of programmatic media strategies and direct-to-publisher deals using data-driven decisions.
• Manage end-to-end campaign execution: planning, asset handling, and launch readiness.
• Coordinate with publishers to negotiate deals and maintain strong relationships.
• Identify client growth opportunities and drive actions to realize them.
• Provide programmatic and digital media training, supporting team growth.
• Oversee best practices in programmatic media and campaign QA processes.
• Develop and evolve client relationships with exceptional service and strategic recommendations.
• Support career progression within PGD while performing daily responsibilities.
• Deliver recommendations and optimizations aligned with client objectives.

Skills

Strong communication skills

Result oriented

Attention to detail

Analytical skills

Teamwork and client orientation

Excel knowledge

Reporting tools knowledge

Ad serving tools knowledge

Verificators knowledge

Paid Social Platforms

Tools

DV360

TTD

Yahoo

Verizon

Xandr

Amazon

Teads

Amobee

GCM

Sizmek

IAS/MOAT/DoubleVerify

Marin

Kenshoo

4C

Data Studio

Supermetrics

Power BI

Datorama

Job description

Publicis Global Delivery is seeking a Senior Programmatic Media Specialist to drive programmatic strategies for global clients in Bogotá. You will lead campaigns, manage budgets, and guide team members toward meeting ROI targets across multiple DSPs.

The role requires independence, a focus on quality, and collaboration with a global team of over 5,000 Publicis Global Delivery professionals. Proficiency in DSPs, data-driven optimization, and strong communication are essential.