Senior Ecommerce Media Strategist

Publicis Groupe; Bogotá; On-site; COP 90,000,000 - 180,000,000; Full time

Job summary

Publicis Global Delivery seeks a Senior E-commerce Media Analyst to lead activation, optimization, and reporting for ecommerce campaigns supporting global brands. You will guide junior teammates, manage paid media budgets, and craft data-informed strategies across platforms to maximize ROI.

You will collaborate with global agencies, monitor performance metrics, and share actionable insights with clients. A strong background in ecommerce tools and digital branding enhances your impact.

Qualifications

• Experience with Ecommerce platforms and media campaigns across agencies or brands.
• Strong communication skills and client-facing experience.
• Detail-oriented with strong analytical capability.
• Knowledge of Excel and data interpretation.
• Background in digital branding or performance campaigns is valued.
• Familiarity with ecommerce advertising tools listed above.

Responsibilities

• Activate, monitor, and optimize ecommerce media campaigns for global clients.
• Identify growth opportunities and drive actions to realize them.
• Assist in Ecommerce and Digital Media training for the team.
• Develop best practices for ecommerce media rollout and execution.
• Build strong client relationships and provide data-driven recommendations.
• Communicate digital strategies and campaign tactics clearly.

Skills

Ecommerce platforms

Communication

Attention to detail

Analytical skills

Digital branding/performances

Excel

Teamwork

Campaign management

Campaign reporting

Ecommerce tools knowledge

Tools

Amazon Ads

Instacart

Kroger

Criteo

Walmart

Skai

Pacvue

Job description

Publicis Global Delivery seeks a Senior E-commerce Media Analyst to lead activation, optimization, and reporting for ecommerce campaigns supporting global brands. You will guide junior teammates, manage paid media budgets, and craft data-informed strategies across platforms to maximize ROI.

You will collaborate with global agencies, monitor performance metrics, and share actionable insights with clients. A strong background in ecommerce tools and digital branding enhances your impact.