Senior Marketing Analytics Analyst – Remote/Hybrid

Wpp Group; Perímetro Urbano Barranquilla; Híbrido; COP 120.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Descripción de la vacante

WPP Media is seeking a Senior Analyst to quantify marketing initiative success and deliver actionable insights for cross-country teams. You will lead data collection, cleaning, and analysis, ensuring real-time data quality and clear data storytelling for clients and internal stakeholders.

The role requires 1–3 years in marketing analytics, proficiency in Excel/PowerPoint, and experience with digital media channels. Hybrid remote/work setup and collaboration with global teams are expected.

Formación

• Bachelor's degree in Analytics, Technology, Marketing, Advertising, or related field with 3.0 GPA or equivalent

Responsabilidades

• Quantify the success of marketing initiatives and deliver actionable insights for MFG teams.
• Lead collection, cleaning, analysis, and evaluation of marketing data, applying measurement methodologies.
• Champion real-time data quality assurance, input, and formatting to support media measurement initiatives.
• Identify and resolve program and project issues, escalating when necessary.
• Transform complex data into clear, visually compelling presentations.
• Communicate findings through data storytelling and translate results into actionable recommendations.
• Build knowledge across practices to tailor insights to client needs.
• Stay current on MFG's product offerings and how they influence analytics.
• Support and occasionally manage conversations with vendors and clients.

Conocimientos

Analytics

English (C1)

Project management

Data storytelling

Statistical analysis

Excel

PowerPoint

Marketing analytics

Advertising platforms knowledge

Educación

Bachelor's degree in Analytics/Marketing/Advertising

Herramientas

Google Ads

Meta Ads

CM360

R

SQL

Python

Google Workspace

Descripción del empleo

WPP Media is seeking a Senior Analyst to quantify marketing initiative success and deliver actionable insights for cross-country teams. You will lead data collection, cleaning, and analysis, ensuring real-time data quality and clear data storytelling for clients and internal stakeholders.

The role requires 1–3 years in marketing analytics, proficiency in Excel/PowerPoint, and experience with digital media channels. Hybrid remote/work setup and collaboration with global teams are expected.