Senior Data Strategy & Analytics Lead - Remote

WPP Media; Perímetro Urbano Barranquilla; Híbrido; COP 90.000.000 - 130.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Descripción de la vacante

WPP Media is seeking a Senior Associate, Data Strategy to turn audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and connect data and technology to precision marketing across paid, owned, and earned media.

Collaborating with client stakeholders and data partners, you will translate insights into clear recommendations, manage audience metadata, and support activation through the WPP Open ecosystem.

Formación

• Experience in media or digital strategy with knowledge of AdTech, MarTech, and programmatic advertising.
• Analytical mindset and understanding of media ecosystems and data-driven decisions.
• Strong quantitative skills with data entry and basic analysis experience.
• Familiarity with syndicated audience tools such as comScore, Nielsen, and MRI.
• Proficiency in Excel, Word, and PowerPoint; ability to translate data into insights.

Responsabilidades

• Generate, manage, and quality-check audience metadata to keep the audience library accurate and updated.
• Support audience strategies, deriving insights and translating logic into activation with teams and clients.
• Act as a power user of WPP Open platforms to support data strategy workflows.
• Assist with quantitative data analysis including segmentation, forecasting, and visualization.
• Monitor data and audience delivery, reporting on sizing, distribution, and performance.
• Coordinate day-to-day project delivery with agency teams to meet deadlines.

Conocimientos

AdTech

MarTech

Programmatic

Analytical mindset

Data analysis

Client-facing

Team collaboration

Attention to detail

Herramientas

comScore

Nielsen

MRI

Excel

PowerPoint

Word

Descripción del empleo

WPP Media is seeking a Senior Associate, Data Strategy to turn audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and connect data and technology to precision marketing across paid, owned, and earned media.

Collaborating with client stakeholders and data partners, you will translate insights into clear recommendations, manage audience metadata, and support activation through the WPP Open ecosystem.