Analytics Senior Executive, GOC

Wpp Group; Perímetro Urbano Barranquilla; Híbrido; COP 66.960.000 - 100.440.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical and retirement plans

Paid time off

Flexible schedule

Descripción de la vacante

WPP Media is seeking a Senior Associate, Business Intelligence to partner with local BI teams on reporting, dashboards, data management, and QA. You will support paid media data sources and produce recurring reports using Power BI, Tableau, and Looker.

Strong Excel, SQL, and data governance skills are required to ensure accurate insights and scalable processes. The role involves collaborating with offshore and onshore teams, coordinating with US-based partners, and maintaining thorough

Formación

• 2+ years of professional experience in Analytics or Business Intelligence.
• Experience with paid media data is preferred.
• Strong hands-on Power BI; Tableau or Looker desirable.
• Experience with Google Campaign Manager/CM360, Google Analytics, and web analytics tools.
• Advanced Excel skills including pivot tables, lookups, charts, and data manipulation.
• Experience with SQL, Python, or R is a plus; tag management or coding knowledge is desirable.
• Understanding media metrics and how they map to business outcomes.

Responsabilidades

• Support the implementation, maintenance, and enhancement of paid media performance dashboards.
• Produce recurring weekly, monthly, quarterly reports using Power BI, Tableau, and Looker.
• Extract data from multiple media platforms and perform data cleaning and quality control.
• Conduct daily and weekly data quality assurance and resolve discrepancies.
• Ensure compliance with data governance and taxonomy requirements.
• Onboard and integrate new data sources with parsing, mapping, and QA.
• Coordinate with BI and Data Ops teams to implement fixes for data integration issues.
• Support intake and QA of partner-provided performance data.
• Maintain documentation of data processes, logic, and workflows.

Conocimientos

Power BI

Tableau

Looker

SQL

Python

R

Excel

Data governance

Data quality

Herramientas

CM360

Google Analytics

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Role Summary and Impact

As a Senior Associate, Business Intelligence, you will serve as a core partner to local Business Intelligence teams, supporting ongoing reporting, dashboard, data management, and quality assurance needs. Key responsibilities include:

• Support the implementation, maintenance, enhancement, and issue resolution of paid media performance dashboards, ensuring accuracy, functionality, and responsiveness to feedback.
• Produce recurring weekly, monthly, quarterly, and campaign wrap-up reports using tools such as Power BI, Tableau, and Looker.
• Extract data from multiple media platforms and perform data cleaning, hygiene, and quality control.
• Conduct rigorous daily and weekly data quality assurance, investigating and resolving discrepancies across reporting deliverables.
• Ensure compliance with established data governance and taxonomy requirements.
• Support the onboarding and integration of new data sources, including parsing, benchmarking, mapping, troubleshooting, and root-cause analysis.
• Coordinate with Business Intelligence and Data Operations teams to implement fixes and resolve data integration issues.
• Support the intake and quality assurance of partner-provided performance data.
• Maintain accurate and current documentation of data processes, business logic, and workflows to promote consistency and knowledge sharing.
• Support project timelines and reporting schedules, communicating progress, risks, dependencies, and potential delivery issues.
• Research platform capabilities and industry trends, identifying opportunities to improve data quality, operational efficiency, and the feasibility of new reporting requests.

Skills and Experience

• 2+ years of professional experience in Analytics or Business Intelligence, working with large and complex datasets.
• Experience working with paid media performance or delivery data is preferred; candidates with 2-4 years of relevant media experience will also be considered.
• Strong hands-on experience with Power BI; knowledge of Tableau or Looker is highly desirable.
• Strong quantitative, analytical, and problem-solving skills; experience with statistics or data modeling is a plus.
• Experience working with digital media data, including Google Campaign Manager/CM360, major digital and social platforms, and web analytics tools such as Google Analytics or Adobe Analytics.
• Advanced proficiency in Excel, including pivot tables, lookups, charts, and complex data manipulation.
• Experience with SQL, Python, or R is a plus; knowledge of tag management or application coding is also desirable.
• Understanding of common media metrics and buying models, including CPV, VCR, and GRP, and how they connect to business outcomes.
• Ability to independently manage day-to-day workstreams within large analytical projects with limited guidance.
• Excellent written and verbal communication skills, particularly when collaborating across offshore and onshore teams.
• Availability for a minimum three-hour morning overlap with New York, working within EST or CST time zones; up to six hours of overlap is preferred.
• Previous experience working directly with US-based teams is highly desirable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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