Senior Data Strategy Associate — Remote

WPP Media; Medellín; Híbrido; COP 120.000.000 - 230.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical and retirement benefits

Hybrid work model

Paid time off

Mental health days

Career development opportunities

Descripción de la vacante

WPP Media is seeking a Senior Associate, Data Strategy to transform audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and translate insights into recommendations for paid, owned, and earned media.

You'll collaborate with clients, agency teams, and data partners to execute audience strategies from analysis to activation, balancing analytical rigor with clear communication and stakeholder management.

Formación

• Experience in media or digital strategy.
• Analytical mindset with data-informed decisions.
• Strong quantitative and data visualization skills.
• Familiar with audience measurement tools.

Responsabilidades

• Generate and quality-check audience metadata and libraries.
• Develop audience strategies with internal teams and clients.
• Act as a power user of WPP Open platforms for data workflows.
• Perform quantitative analysis including segmentation and forecasting.
• Create compelling client-ready stories and PowerPoint decks.

Conocimientos

Media strategy

AdTech

MarTech

Programmatic

Quantitative skills

Excel/PowerPoint

Client-facing

Attention to detail

Multi-project management

Curiosity

Herramientas

ComScore

Nielsen

MRI

Descripción del empleo

WPP Media is seeking a Senior Associate, Data Strategy to transform audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and translate insights into recommendations for paid, owned, and earned media.

You'll collaborate with clients, agency teams, and data partners to execute audience strategies from analysis to activation, balancing analytical rigor with clear communication and stakeholder management.