Advanced Analytics Senior Executive, GOC

Wpp Group; Perímetro Urbano Barranquilla; Híbrido; COP 120.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Descripción de la vacante

WPP Media is seeking a Senior Analyst to quantify marketing initiative success and deliver actionable insights for cross-country teams. You will lead data collection, cleaning, and analysis, ensuring real-time data quality and clear data storytelling for clients and internal stakeholders.

The role requires 1–3 years in marketing analytics, proficiency in Excel/PowerPoint, and experience with digital media channels. Hybrid remote/work setup and collaboration with global teams are expected.

Formación

• Bachelor's degree in Analytics, Technology, Marketing, Advertising, or related field with 3.0 GPA or equivalent

Responsabilidades

• Quantify the success of marketing initiatives and deliver actionable insights for MFG teams.
• Lead collection, cleaning, analysis, and evaluation of marketing data, applying measurement methodologies.
• Champion real-time data quality assurance, input, and formatting to support media measurement initiatives.
• Identify and resolve program and project issues, escalating when necessary.
• Transform complex data into clear, visually compelling presentations.
• Communicate findings through data storytelling and translate results into actionable recommendations.
• Build knowledge across practices to tailor insights to client needs.
• Stay current on MFG's product offerings and how they influence analytics.
• Support and occasionally manage conversations with vendors and clients.

Conocimientos

Analytics

English (C1)

Project management

Data storytelling

Statistical analysis

Excel

PowerPoint

Marketing analytics

Advertising platforms knowledge

Educación

Bachelor's degree in Analytics/Marketing/Advertising

Herramientas

Google Ads

Meta Ads

CM360

R

SQL

Python

Google Workspace

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Analyst who will:

• Quantify the success of marketing initiatives and deliver actionable insights that enable MFG teams to innovate and improve their work.
• Lead the collection, cleaning, analysis, and evaluation of marketing data, applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation.
• Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives.
• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
• Transform complex data into clear, visually compelling presentations.
• Communicate findings through effective data storytelling, translating advertising campaign results into actionable insights and recommendations.
• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
• Stay current on MFG's product offerings and understand how they influence analytics and measurement.
• Support and occasionally manage conversations with vendors and clients.

Skills and Experience

• Bachelor's degree in Analytics, Technology, Marketing, Advertising, or a related field, with a 3.0 GPA or equivalent professional experience.
• C1 English proficiency or equivalent, with the ability to communicate effectively in professional environments.
• 1-3 years of professional experience in a marketing analytics-based role, preferably within a media agency.
• Experience or exposure to digital media execution, including Search, Social, and Programmatic channels.
• Understanding of the measurement of both Brand and Direct Response marketing campaigns.
• Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus.
• Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360.
• Strong project management skills and the ability to manage multiple tasks in a highly organized and efficient manner.
• Strong verbal and written communication skills, with the ability to present data and recommendations clearly.
• Strong attention to detail, analytical thinking, and a natural affinity for numbers and data-driven problem-solving.
• Experience with generative AI tools such as Gemini and ChatGPT is a plus.
• Experience with programming languages such as R, SQL, and Python is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-GOC

Please read our Privacy Notice for more information on how we process the information you provide.